Emily Sitrin Mason: A Successful, Integrated Mobile App Ad Campaign

In this 3.5-minute audio snippet, Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas, talks about how Astellas partnered with RunPee, a movie-viewing mobile app that tells you the best time to 'run and pee' without missing the best scenes, to deliver highly effective ads for Myrbetriq, which treats overactive bladder.

Anne C. Beal, M.D., MPH: Sanofi’s Definition of Patient Centricity

In this 2-minute audio snippet, Anne C. Beal, M.D., MPH, Sanofi, talks about patient centricity and Sanofi's commitment to engaging patients and improving outcomes.

Pharmaguy™ Interviews John LaMattina: Devalued and Distrusted

In this 4-minute snippet, recorded 28 May 2013, John LaMattina, former Pfizer president of Research and Development, reveals what inspired him to write the book "Devalued and Distrusted: Can the Pharmaceutical Industry restore Its Broken Image?"

The Potential Impact of IoT Technology on Health Outcomes and Adherence

While attending an eyeforpharma Philadelphia conference, Pharmaguy interviewed Jeff Usewick, Director for Healthcare Business Development at SoftServe, about how the drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

Len Starnes: The Emerging Virtual Medical Conference

In this 2.5-minute audio snippet, Len Starnes, a renowned digital healthcare consultant, talks about the transformation of medical congresses from the physical to the virtual. Starnes touches on the challenges and gives an example of how one medical society is overcoming them.

Pharmaguy’s Twitter Stream – 2008

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Venkat Gullapalli, MD, and Mark Goldstone: Benchmark Your Marketing Effectiveness Using Medikly’s Physician Value...

In this 3.5-minute audio snippet, Venkat Gullapalli, MD, and Mark Goldstone, Medikly Co-CEOs, talk about The Physician Value Index and how it can be used to provide marketing effectiveness benchmarks that are specific to your organization.

The Coming Disruptive Digital Transformation of Pharma Marketing

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities.

Pharmaguy™ Interviews Dyan Byson: Patient-Centric Marketing: Measure Differently for Healthier Returns

In this 2-minute snippet Dyan Byson, Managing Director, Inspired Health Strategies, LLC, urges pharma marketers to 'measure differently' by going beyond IMS NRx (new prescription) data and following what happens AFTER the prescription is filled to better understand the patient and implement 'patient-centric' marketing.

Roland Andersson & Thomas Krohn: Transcelerate BioPharma Initiative

In this 4-minute audio snippet, Roland Andersson, Director for Accenture's Life Sciences R&D practice, and Thomas Krohn, Director, Clinical Open Innovation, Eli Lilly, discuss the Transcelerate Biopharma initiative, the goals of which are to increase compliance and the productivity of clinical trials.
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