Pain Patients Speak In Favor of Direct-to-Consumer Promotion by Pharma of Off-Label Use of...

In this 3-minute audio snippet, several anonymous pain patients and advocates tell why they are in favor of allowing pharmaceutical companies to promote/advertise off-label uses of drugs directly to patients.

Pharmaguy™’s Twitter Stream – Q1 2009

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy™ Interviews Dyan Byson: Patient-Centric Marketing: Measure Differently for Healthier Returns

In this 2-minute snippet Dyan Byson, Managing Director, Inspired Health Strategies, LLC, urges pharma marketers to 'measure differently' by going beyond IMS NRx (new prescription) data and following what happens AFTER the prescription is filled to better understand the patient and implement 'patient-centric' marketing.

The Misleading Marketing of “Low-T” Drugs

A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut.

Pharmaguy™’s Twitter Stream – Q4 2013

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy’s Twitter Stream – 2008

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy’s Twitter Stream – Q4 2009

Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Pharmaguy™’s Twitter Stream – Q3 2009

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Adriane Fugh-Berman: Pharma Ghostwriters May Also Write Some Consumer Health Magazine Articles

In this 2-minute audio snippet, Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut, talks about the practice of medical journal ghostwriting and suggests that ghostwriters may also write articles for publication in consumer health magazines.

Pharmaguy™’s Twitter Stream – Q4 2012

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
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