The Coming Disruptive Digital Transformation of Pharma Marketing

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities.

Faerber and Kreling: How to Recognize Misleading Claims Made by DTC TV Ads

In this 3.5-minute audio snippet, Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the key results of their content analysis of claims made by TV direct-to-consumer (DTC) drug ads and advise consumers how to recognize potentially misleading or outright false claims -- including celebrity endorsements -- made by these ads.

Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated

In this 2.5-minute audio snippet, Pharmaguy presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. He gets into which companies and drugs have spent the most on journal advertising and summarizes a study of physician attitudes regarding these ads.

Anne C. Beal, M.D., MPH: Sanofi’s Definition of Patient Centricity

In this 2-minute audio snippet, Anne C. Beal, M.D., MPH, Sanofi, talks about patient centricity and Sanofi's commitment to engaging patients and improving outcomes.

Adriane Fugh-Berman: Pharma Ghostwriters May Also Write Some Consumer Health Magazine Articles

In this 2-minute audio snippet, Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut, talks about the practice of medical journal ghostwriting and suggests that ghostwriters may also write articles for publication in consumer health magazines.

Patients Speak For and Against Direct-to-Consumer Off-Label Promotion of Drugs

In these audio snippets, several anonymous patients and patient advocates tell why they are in favor of or against allowing pharmaceutical companies to promote/advertise off-label uses of drugs directly to patients.

Jessica Federer: Empower Pharma Employees to Advance Digitalization in Your Organization

In this 1-minute audio snippet, Jessica Federer, Head of Digital Development at Bayer, talks about how Bayer employees its employees to advance the digitalization of the organization.

Counter Detailing Offers Redemption for Pharma Sales Reps But Little Hope of Success

Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is more and more at odds with your personal values. If so, you have options for cleansing your soul.

Ryan McGuire: Pharma’s Mobile Development Challenges

In this 4-minute audio snippet, Ryan McGuire, Research Team Leader at Cutting Edge Information, talks about some of the challenges faced by small and large pharmaceutical companies in launching mobile apps including picking the right agency, determining at what point in a drug's lifecycle to begin the process, and how to coordinate a true global launch of a mobile campaign.

Todd D. Clark: What Can Pharma Do to Avoid the Slow-Growth Trap?

In this 3-minute audio snippet, Todd D. Clark, President of Value of Insight Consulting and the author of pharmahandbook and generichandbook, discusses a few ideas on how the pharmaceutical industry can avoid the slow-growth trap in the U.S. market.
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