pharmaguy’s Tweets

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Q4 2011 Tweets

2011-10-28 12:53:15
pharmaguy: BI’s Facebook Game Syrum 2 b Launched “When It’s Ready.” Needs 2 Obey Privacy & FTC Laws 1st! #hcsmeu @JohnPugh

2011-10-28 12:11:59
pharmaguy: @maverickny I always get laughs when I tweet about “my ED problem.” No one knows when you’re kidding on Twitter!

2011-10-28 12:06:44
pharmaguy: @maverickny Have you read about my ED focus group fiasco?

2011-10-28 11:57:11
pharmaguy: @johnpugh Sounds good. Will it have full RSS capability?

2011-10-28 11:55:12
pharmaguy: @johnpugh Just looks like u r signing up to get notices via email! Not very transparent. Where’s privacy policy? #hcsmeu

2011-10-28 11:52:35
pharmaguy: @healthissocial The best games that pharma can develop would be social media enabled — ie, compete against online buddies. #hcsmeu

2011-10-28 11:51:11
pharmaguy: @johnpugh Please don’t say “when it’s ready” — sounds too much like what FDA says about SM guideline release! #hcsmeu

2011-10-28 11:49:19
pharmaguy: Docs would look like my iPAD in 2112! RT @drpenzesjanos: #hcsmeu Q3: maybe 2112 would be more interesting Q 🙂

2011-10-28 11:48:20
pharmaguy: @johnpugh I volunteer to be a beta tester of syrum, if you’ll have me. #hcsmeu

2011-10-28 11:46:47
pharmaguy: @johnpugh When is Syrum actually going to be launched? Hope not same schedule as FDA guidelines! 🙂 #hcsmeu #fdasm

2011-10-28 11:45:40
pharmaguy: @felixjackson Just saw the game bookmarks. Thanks. #hcsmeu

2011-10-28 11:45:09
pharmaguy: RT @felixjackson: Thank you! MT @andrewspong: @Delicious gamification bookmarks: #hcsmeu

2011-10-28 11:44:28
pharmaguy: Sigh, lots of game examples mentioned, very few links to find them! #hcsmeu

2011-10-28 11:41:29
pharmaguy: Personally, I’m a little miffed at BI for promoting Syrum so far in advance of its actual launch date! All hype, no substance! #hcsmeu

2011-10-28 11:39:39
pharmaguy: @zimbarama Games sponsored by pharma for health/disease awareness/marketing/PR is what I had in mind. #hcsmeu

2011-10-28 11:38:32
pharmaguy: @maverickny I think only ppl interested in pharma propaganda (er, I mean PR) are not your typical online gamers! #hcsmeu

2011-10-28 11:37:04
pharmaguy: @nick__robinson Can you point to examples? #hcsmeu

2011-10-28 11:36:28
pharmaguy: RT @alex__butler: Q2 Can I point people to this site? ‘Health Games Research’ => #hcsmeu

2011-10-28 11:35:39
pharmaguy: RT @wadoinlondon: #hcsmeu At what point does compliance / ABPI rule that games are promotional tools?

2011-10-28 11:34:15
pharmaguy: @matthut Sorry, I played first board of that game & learned nothing about PKU! #hcsmeu

2011-10-27 16:08:44
pharmaguy: I was invited to join Natl Assn of Profl Women! No doubt via Twitter “targeted” spam email. #SMXFactor

2011-10-27 15:19:14
pharmaguy: @jimlefevere I’m going to do a blog post about gamification, pharma style.

2011-10-27 15:18:07
pharmaguy: Gov’t crackdown of Occupy Wall Street protesters beginning to look like Egypt: #OWS

2011-10-27 14:57:06
pharmaguy: @sharonleighton By way of Seth Perlman, the Lathe.

2011-10-27 14:55:45
pharmaguy: Cheeky! RT @jimlefevere: I haven’t seen anything new … re: #hcsm in months. If agencies r thought leaders I’d like 2 see new thoughts.

2011-10-27 14:52:34
pharmaguy: LOL – my post is 4th position on Google search of “Chris Viehbacher” (CEO Sanofi):

2011-10-27 14:45:36
pharmaguy: Preso by Novartis at Pharma Mtg Planners’ Summit: How to Comply with the Sunshine Act Use Code: P460PMN

2011-10-27 14:09:06
pharmaguy: RT @SoderquistCentr Infographic Of The Day: How Men And Women Differ When Making Big Sales | Co. Design #SMXFactor

2011-10-27 13:09:12
pharmaguy: Botox sales grow despite (or because of?) Europe’s wrinkles. Allergan’s CEO “surprised.”

2011-10-27 13:07:35
pharmaguy: Issue 10.16 of Pharma Marketing News: 27 October 2011 #constantcontact

2011-10-27 13:03:36
pharmaguy: @EileenOBrien Those r only 101 SERMO docs who are probably early adopters. Not representative of all docs!

2011-10-27 12:40:12
pharmaguy: Pfizer’s Facebook Fiasco: Chapstick Slapstick Ad Uses Woman’s Ass as a Prop. #SMXFactor #socpharm

2011-10-26 21:08:56
pharmaguy: RT @pfizer_news: The ChapStick ad was not intended to offend anyone & we R pulling it ASAP. #SMXFactor

2011-10-26 21:06:55
pharmaguy: RT @adnewszilla: [ADWEEK] ChapStick Gets Itself in a Social Media Death Spiral: #SMXFactor

2011-10-26 21:05:21
pharmaguy: Pfizer’s chapstick social media bad PR moment: #SMXFactor Sexist?

2011-10-26 19:41:47
pharmaguy: Remember Nov 9, 2 PM, live podcast: How to Score With Women (as a Marketer) via Social Media #SMXFactor

2011-10-26 19:38:39
pharmaguy: RT @mashable: Why Women Make Excellent Entrepreneurs in the Digital Age – 🙂 #SMXFactor

2011-10-26 18:42:13
pharmaguy: RT @health20paris: Read @pharmaguy Interview #hcsm #pharma #doctors20 #hcsmeu #hcsmglobal

2011-10-26 17:31:45
pharmaguy: Tomorrow’s Pharma Marketing News: info re how 2 develop HC mobile apps that won’t end up the “ScrApp” heap! subscribe:

2011-10-26 16:41:29
pharmaguy: Have U read “A Steve Jobs Lesson for Pharma” blog post by @John_LaMattina, retired Pres Pfizer Global R&D?

2011-10-26 16:31:37
pharmaguy: @biobran Both, really – but I did a mktg innovation post here:

2011-10-26 14:32:27
pharmaguy: @biobran Consumer-driven strategy will figure large in this LIVE podcast on Nov 9: #SMXFactor #socpharm

2011-10-26 13:58:37
pharmaguy: @braddormanx Might as well channel George Merck too! 🙂

2011-10-26 13:45:50
pharmaguy: Can social networks improve investigator meeting experience? Preso at Pharma Mtg Planners’ Summit: Use Code: P460PMN

2011-10-26 13:02:36
pharmaguy: Channeling Steve Jobs to Solve Pharma’s Innovator’s Dilemma. What do you think pharma can learn? #hcsmeu #pharma

2011-10-26 08:31:30
pharmaguy: Win a Team Pass to efp’s Pharma Marketing Europe Conf. Answer Q: What Does ‘CRM’ Stand For?

2011-10-25 19:18:56
pharmaguy: @surveymonkey Thanks. That’s exactly what I did and it worked.

2011-10-25 13:45:41
pharmaguy: Prof’ls share trade secrets 4 Compliant, Cost-Effective & Productive Int’l investigator mtgs: Use Code: P460PMN

2011-10-25 12:01:22
pharmaguy: Pharmaguy’s Believe It or Not! Medical device makers dole out big bucks to orthopedic surgeons. See some numbers here:

2011-10-25 11:40:08
pharmaguy: @SurveyMonkey @lindno NOT OK! When I click on surveymonkey link it goes to es.surveymonkey! What’s up with that?

2011-10-25 11:06:22
pharmaguy: @SurveyMonkey Why do I get Spanish site when I try to log in to my account????

2011-10-25 10:00:13
pharmaguy: The future of pharma: understand what it will mean for your marketing, focus at EU conf in Nov:

2011-10-25 08:31:30
pharmaguy: Strategies on pricing, global, local & emerging markets at MDDExec Marketing & Brand Excellence Summit

2011-10-24 21:06:35
pharmaguy: Physician Bailout Part Deux: On Average, Device Manufacturers Pay Every US Orthopedic Surgeon Over $9,000 Per Year!

2011-10-24 17:05:51
pharmaguy: @aurorahealthpr Did you guys develop the new Janssen ADHD iPhone app?

2011-10-24 16:58:44
pharmaguy: @alex__butler Janssen learned from my critique of PASI app… Can someone from Aurora contact me about this app?

2011-10-24 16:49:39
pharmaguy: @alex__butler The ADHD App is not available in MY iTunes store.

2011-10-24 15:45:12
pharmaguy: @katepain Thx for working in the SM angle to the discussion! #SMXFactor

2011-10-24 14:43:09
pharmaguy: @heldincontempt Everyone is welcome to participate or just listen by phone, Nov 9, 2 PM. Callin number is (347) 996-5894 #SMXFactor

2011-10-24 13:57:22
pharmaguy: Are women 2.5 time more depressed than men? Or 2.5 times more advertised to? #SMXFactor #socpharm

2011-10-24 13:55:35
pharmaguy: CDC’s Not-News to Me Brief: Antidepressant Use Among Americans Soars. Get ur copy here:

2011-10-24 13:45:43
pharmaguy: Aggregate Spend Requirements Start in 2012. R u ready? Preso at Pharma Mtg Planners’ Summit: Use Code: P460PMN

2011-10-24 13:35:52
pharmaguy: @eileenobrien joins guest list: How 2 Score With Women (as a Marketer) via Social Media talk show #socpharm #SMXFactor

2011-10-24 12:40:14
pharmaguy: Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug:

2011-10-24 11:46:37
pharmaguy: Pharma Internet ad spending decreased 33% in 2010 compared to 2009: #DTC #epharm

2011-10-22 19:55:21
pharmaguy: Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending! Nice charts:

2011-10-22 13:26:10
pharmaguy: Check out my new list on @klout, featuring @cmeadvocate, @RotoTok, @DanBax76, and @cadelarge!

2011-10-22 13:14:09
pharmaguy: “The movement is not about Jews; it’s not about Israel. It’s about ‘the economy, stupid.'” #OWS

2011-10-22 13:03:08
pharmaguy: Use #SMXFactor 2 discuss women’s SM influence a la: How to Score With Women (as a Marketer) via Social Media

2011-10-21 20:30:21
pharmaguy: Lilly’s Un #OWS stance re Medicare: Keep it as is: apt image:

2011-10-21 20:24:49
pharmaguy: Chart: fewer jobs, lower median income Shared by @thinkprogress via @yfrog

2011-10-21 20:07:39
pharmaguy: Housing crisis may be boosting market for Cymbalta & other antidepressives.

2011-10-21 16:10:48
pharmaguy: How to Score With Women (as a Marketer) via Social Media. Got questions? Tell me here:

2011-10-21 15:36:34
pharmaguy: Sen Vitter supports reimportation cuz he wants “pricing system worldwide that big drug companies exploit to collapse.”

2011-10-21 15:22:57
pharmaguy: Social Media makes people fatter? Maybe… (not for lack of exercise, though)

2011-10-21 13:45:44
pharmaguy: Can social networks improve investigator meeting experience? Preso at Pharma Mtg Planners’ Summit: Use Code: P460PMN

2011-10-21 13:45:05
pharmaguy: @whydotpharma Survey is a good idea.

2011-10-21 11:28:45
pharmaguy: Sorry got to go. Q1 is a great topic for continued discussion requiring more than 140 char tweet-bites. #hcsmeu

2011-10-21 11:26:11
pharmaguy: I’d like to do a BlogTalkRadio show on EU vs US style pharma marketing: Which is more patient empowering? #hcsmeu Look for invites! pls RT

2011-10-21 11:23:36
pharmaguy: RT @rohal: Make the difference between: Marketing – Informing – Empowerment – Interaction – Compliance ;-0 #hcsmeu

2011-10-21 11:21:04
pharmaguy: @vortexsurfer Surprisingly, I hear drug industry does not want EU DTC ban lifted. Would lead to EXPENSIVE marketing war? #hcsmeu

2011-10-21 11:18:42
pharmaguy: RT @lenstarnes: Pt education not just abt drug info. Key difference is no + qual of info sources; language is crucial… #hcsmeu

2011-10-21 11:17:28
pharmaguy: Agree! RT @kgapo: dont believe DTC hs 2 do w pt edu, it’s targeted marketing, if pharma wants 2 educate pts thr R other alternatives #hcsmeu

2011-10-21 11:16:31
pharmaguy: @mgfamiliarnet FDA has done some DTC studies & drug industry has done competing studies. No consensus 1 way or other, IMHO. #hcsmeu

2011-10-21 11:14:50
pharmaguy: RT @rohal: #hcsmeu The examples I have seen on ads to patients do nt make me feel comfortable as to what information is conveyed 😉

2011-10-21 11:14:17
pharmaguy: @drpenzesjanos DTC raises mostly “concern” (not awareness) you might suffer from eg “overactive nerves” & “ask your doc” #hcsmeu

2011-10-21 11:11:46
pharmaguy: Is this DTC ad re “over-active NERVES” really educational? See followup: #hcsmeu

2011-10-21 11:08:12
pharmaguy: If pat empowerment = educated pat, DTC in US falls short. Example of one prob w US DTC: #hcsmeu

2011-10-21 11:04:26
pharmaguy: @whydotpharma Hello Silja et al! I’m ready for Q1, re DTC. #hcsmeu

2011-10-21 09:30:06
pharmaguy: Hear how Merck Consumer HC’s FMCG insights & strategies can be applied to the medtech industry; MDDExec:

2011-10-20 12:35:13
pharmaguy: @johanna_sez For computers & smart phones, yes, consumers r interested in brands; 4 pharma, not so much (except Botox!) #inpharm

2011-10-20 12:33:19
pharmaguy: re brands. When I hear “consumer thinking,” I think focus groups. Pharma uses them a lot, Steve Jobs did not. Just saying… #inpharm

2011-10-20 12:30:15
pharmaguy: Steve Jobs wouldn’t bring consumer thinking into branding (designing prod attributes), but would when marketing the brand. #inpharm

2011-10-20 12:25:45
pharmaguy: @dominic_tyer Marketing and branding are two diff things, no? Consumer thinking part of former, not latter. #inpharm

2011-10-20 12:23:50
pharmaguy: @pharmafocus Q2: Half joking, but maybe pharma could launch a SM “name the brand” contest. Would that be legal outside US? #inpharm

2011-10-20 12:11:44
pharmaguy: @hansonzandi Nice to meet you.

2011-10-20 12:08:39
pharmaguy: Hi. Looking forward to Q3 in today’s #inpharm Chat. <- INFO + Qs).

2011-10-20 11:00:16
pharmaguy: Panel discussion: What the major macro socio-economic trends will mean 4r future of medtech industry. MDDExec:

2011-10-20 09:30:23
pharmaguy: Alex Schlaubitz, Dir Customer Mkting EMEA, Facebook: Social by Design preso at #efp conf. Learn more:

2011-10-20 17:31:17
pharmaguy: @jbselz SM is all about women — How to Score With Them (as a Marketer):

2011-10-20 14:30:19
pharmaguy: Impact of virtual world & gaming for pharma; AHA preso at Dig Innov in Pharma Summit (Nov. 2-3 in Boston):

2011-10-20 13:30:56
pharmaguy: Preso by Novartis at Pharma Mtg Planners’ Summit: How to Comply with the Sunshine Act Use Code: P460PMN

2011-10-20 12:58:41
pharmaguy: @pharmafocus Thanks for the discussion. #inpharm

2011-10-20 12:52:19
pharmaguy: @dominic_tyer Both as in “two mints in one”! You might see pre & post treatment faces in the same ad. Subtle diffs, but effective. #inpharm

2011-10-20 12:49:46
pharmaguy: @drpenzesjanos Depends on the drug. These Botox women always seem to be very happy! #inpharm

2011-10-20 12:47:51
pharmaguy: Here’s my not-so-serious analysis of happy vs. unhappy women in certain drug ads (US): #inpharm

2011-10-20 12:45:35
pharmaguy: Insights into Biogen’s successful mobile initiatives preso at Dig Innov in Pharma Summit (Nov. 2-3 in Boston):

2011-10-20 12:45:10
pharmaguy: Here’s a non-smiley face in a pharma ad (US): #inpharm

2011-10-20 12:39:06
pharmaguy: @dominic_tyer I think so. I’d love to be a Lipitor guy instead of a generic pravastatin guy, but I don’t want to pay xtra 4 it! #inpharm

2011-10-19 18:43:42
pharmaguy: @jmikardos @lkolodjeski U r welcome! See “How to Score With Women via Social Media” Nov 9; call in: (347) 996-5894

2011-10-19 18:34:19
pharmaguy: @jbselz I find that more often than not, Pfizer is major speaker at mtgs. Helps draw in attendees (most seek work from #1 pharma co).

2011-10-19 18:11:12
pharmaguy: @cmi_media There’s no “I” in TEAM, but there’s 2 of ’em is in “social media” #digpharm

2011-10-19 18:09:53
pharmaguy: @healthcentral Oh, my! How often have I heard that? So often that I believe it isn’t possible! #digpharm

2011-10-19 18:08:45
pharmaguy: @jbselz To an old guy like Pfizer’s David Kreutter, Tablet PCs are the cat’s pajamas of mobile! #digpharm

2011-10-19 18:03:39
pharmaguy: Laura Kolodjeski (@lkolodjeski) author of Sanofi’s Diabetes Blog is on my Pharma Twitter Pioneers list: #digpharm

2011-10-19 17:58:32
pharmaguy: @ellenhoenig No shirt – how about PharmaGal Sarong? #digpharm

2011-10-19 17:53:20
pharmaguy: @jbselz By “tablet PC” do you mean those un-iPad-like “bricks” @leighhouse was talking about yesterday? #digpharm

2011-10-19 17:49:30
pharmaguy: Joan Mikardos (@jmikardos) is also on my Pharma Twitter Pioneer List: #digpharm

2011-10-19 17:47:05
pharmaguy: @medthink Corr: EDUCATED patients make better decisions. Smart ppl can be uneducated about the options. #digpharm

2011-10-19 17:42:42
pharmaguy: Find Ceci Zak (@CeciZak) on my Pharma Twitter Pioneers list: #digpharm

2011-10-19 17:37:13
pharmaguy: @iqlab Yes, thanks

2011-10-19 16:36:42
pharmaguy: @ellenhoenig Can’t get that link to work

2011-10-19 15:56:40
pharmaguy: How to Score With Women (as a Marketer) via Social Media. @zdunnhealth will join the discussion on Nov 9: #digpharm

2011-10-19 15:51:56
pharmaguy: RT @merck: This aft, Natalie Cole shares how Hep C has affected her, & her involvement in Tune In to Hep C campaign @PressClubDC #NPCLunch

2011-10-19 15:50:01
pharmaguy: @pjmachado Pharma ppl also are patients/users of pharma’s products. #didpharm

2011-10-19 15:46:05
pharmaguy: @pjmachado Over 1,150 ppl have taken my my SM Readiness Assessment for Pharma #digpharm See summary of responses at…

2011-10-19 15:21:55
pharmaguy: @ideapharma Thanks, I’ll view it in a few minutes.

2011-10-19 15:16:23
pharmaguy: @pixelsandpills Often, what patients want to hear from pharma, pharma isn’t ready to tell them, IMHO. #digpharm

2011-10-19 15:14:33
pharmaguy: @ideapharma I won’t lie to you, but some mkt research techniques that pharma uses is bogus – good for TV shows, not real science. #digpharm

2011-10-19 15:11:14
pharmaguy: @djlarson1 If there’s a diff, Y is pharma looking to PG industry for SM marketing ideas? eg, Pepsico guy on Pozen AB?…

2011-10-19 15:07:00
pharmaguy: A Steve Jobs Lesson for Pharma – little use for market research: #digpharm

2011-10-19 15:04:03
pharmaguy: @djlarson1 Strange. Steve Jobs did not think input from consumers was valuable when designing great gadgets! #digpharm

2011-10-19 15:01:50
pharmaguy: Also less exp to promote RT @eyeonfda: #digpharm social media has made it far less expensive to get important information to patients #hcsm.

2011-10-19 14:37:21
pharmaguy: @christianetrue It’s neither “us” nor “them.” Pharma should figure out how to make it “we” in social media. #digpharm

2011-10-19 14:30:24
pharmaguy: @thelittlebluebk Follow me and I can DM you.

2011-10-19 14:29:08
pharmaguy: @thelittlebluebk I’m not at #digpharm today. Sorry I missed you yesterday!

2011-10-19 14:04:01
pharmaguy: @graubart user-generated video is key – mainstream news media can’t be depended upon to broadcast such stark video evidence #ows

2011-10-19 13:52:54
pharmaguy: @graubart Well, I’m sure he’s chuckling in the locker room with his buddies.

2011-10-19 13:37:51
pharmaguy: Thanks to YouTube, police cannot get away with bad conduct. The whole world really IS watching! #OWS

2011-10-19 13:34:49
pharmaguy: @ihealthsci Use my Pharma Twitter Pioneers list to find pharma Twttr handles. @allen_bob included. #digpharm

2011-10-19 13:30:22
pharmaguy: Build a Mobile CME platform that empowers physicians; @meducate preso at Dig Innov in Pharma Summit:

2011-10-19 13:01:05
pharmaguy: The truth about AEs & SM: surprising results frm Millennium brand listening survey preso at Dig Innov in Pharma Summit:

2011-10-19 12:01:45
pharmaguy: @bradatpharma If you took that photo & tweeted via cell phone while driving in PA, it’s evidence against you dude! #digpharm

2011-10-19 12:00:52
pharmaguy: Ian Talmage, SVP Global Mkting, Bayer (gr8 spkr): Build patient value throughout your life cycle management. See

2011-10-19 12:00:07
pharmaguy: Left my iPad at #digpharm! I’m lost without it. Luckily it has been found. 1st thing on its return: sync & back it up!

2011-10-19 11:53:03
pharmaguy: @tlemagny Not more spam “filters!” An imperfect technology fix that will trap digital dolphins along with those yummy tunas!

2011-10-19 11:49:34
pharmaguy: AZ’s Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award. Video: #digpharm #hcsmeu #socpharm #hcsm

2011-10-19 11:00:18
pharmaguy: Emotive Marketing: New ways toward product differentiation; preso at MDDExec, Nov 22-23, Berlin:

2011-10-18 19:52:37
pharmaguy: @nalts talks aabout post visit Phys-Patient dialog research. Verilogue linguistic analysis not so good, I heard. #digpharm

2011-10-18 19:50:01
pharmaguy: @healthcentral That’s Y @tonyjewell won my award — for AZ’s #rxsave chat 2 learn how to make PAP’s more effective. #digpharm

2011-10-18 19:47:18
pharmaguy: @ellenhoenig Kevin Nalty’s Twitter handle is @nalts

2011-10-18 19:45:16
pharmaguy: @swoodruff It’s the serious side of @nalts we are seeing today at #digpharm Knows his stuff, apparently 🙂

2011-10-18 19:43:14
pharmaguy: RT @mdmonseau: Congrats to @tonyjewell for being named Pharmaguy SM Pioneer for 2011 @pharmaguy #digpharm

2011-10-18 19:38:52
pharmaguy: Sorry @tonyjewell, but I’m at @nalts preso, not yours; difficult choice. 🙁 #digpharm

2011-10-18 19:36:59
pharmaguy: Sorry @nalts, I just gave Pharmaguy SM Pioneer Award to @tonyjewell #digpharm

2011-10-18 19:35:51
pharmaguy: I’m right in Kevin Nalty’s (@nalts) face here at #digpharm He’s talking about HCP research

2011-10-18 18:52:12
pharmaguy: If iPads allow scenarios, sales reps should be “scenario enablers,” aiding physicians find info they want via iPad. #digpharm

2011-10-18 18:47:17
pharmaguy: RT @ihealthsci: If I’m an HCP, why would I participate in a closed community where my conversation is restricted by compliance? #digpharm

2011-10-18 18:46:45
pharmaguy: “Detail” implies rep must present the key details determined by marketers, not key learnings docs want. #digpharm

2011-10-18 18:44:27
pharmaguy: Shouldn’t pharma abandon the phrase “detail”? There has 2 b a better term 4 new interactive/social/iPad experience? #digpharm

2011-10-18 18:39:22
pharmaguy: @ellenhoenig That’s what she said 🙂 #digpharm

2011-10-18 18:38:44
pharmaguy: Only about 30 minutes until 2nd Pharmaguy SM Pioneer Award presentation at @pixelsandpills video station in hallway! #digpharm #socpharm

2011-10-18 18:37:03
pharmaguy: @mdmonseau Also, make sure it’s not “repurposed” from an old-school tablet or PC! #digpharm

2011-10-18 18:35:56
pharmaguy: Docs who were NOT satisfied with a “tablet” detail said it looked like preso was adapted from another medium/device. #digpharm

2011-10-18 18:33:10
pharmaguy: “iPAD is here to change pharma” says @leighhouse #digpharm

2011-10-18 18:32:18
pharmaguy: @christianetrue I don’t think docs want to be “detailed” (ie, sold), they want useful info from reps. #digpharm

2011-10-18 18:30:18
pharmaguy: PC ppl are in back of room plugged into power outlets. I’m in front with my unplugged MacBook Air – 50% battery life remaining! #digpharm

2011-10-18 18:27:58
pharmaguy: Steve Jobs refused to allow Flash on iPad because it’s a power hog. Battery life is key to its success! #digpharm

2011-10-18 18:26:52
pharmaguy: Remember tablet computers? @leighhouse is acting out a typical session w physician using the contraption! Battery life terrible! #digpharm

2011-10-18 18:24:19
pharmaguy: I’ve heard that 71% of physicians will own an iPhone by the end of this year (50% do now). #digpharm

2011-10-18 18:20:34
pharmaguy: RT @christianetrue: Now up at #digpharm: Rethinking rep tools by Leigh Householder of GSW.

2011-10-18 17:58:47
pharmaguy: #digpharm Birthday girl: Zoe Dunn

2011-10-18 17:53:42
pharmaguy: Once more try: birthday boy @swoodruff #digpharm

2011-10-18 17:50:34
pharmaguy: #digpharm birthday boy @swoodruff

2011-10-18 17:47:36
pharmaguy: @pixelsandpills these studies will delay guidelines cuz they cover same issues #fdasm #digpharm

2011-10-18 16:01:50
pharmaguy: Medtronic’s next app: Spinal App! #digpharm

2011-10-18 16:01:06
pharmaguy: @christianetrue Probably true, sadly. Why u need to think abt audience first b4 developing an app. #digpharm

2011-10-18 15:59:26
pharmaguy: Medtronic’s count carb app for kids uses Lenny the Lion cartoon character – but NO video of Lenny in app? Video better motivator. #digpharm

2011-10-18 15:43:41
pharmaguy: Could it be that pharma is NOT creative enough or valuable enough to develop an app that can compete? #digpharm

2011-10-18 15:41:40
pharmaguy: Accept Matt’s premise re dont’s do apps & u r lead to this: iPhone has killed creativity! #digpharm

2011-10-18 15:40:03
pharmaguy: Only 5% of patients use apps a month after downloading #digpharm

2011-10-18 15:39:08
pharmaguy: Matt Thomas – you can’t develop a unique app – too many already out there. Forget about it! #digpharm

2011-10-18 15:37:54
pharmaguy: Update: presentation of 2nd Annual Pharmaguy SM Pioneer Award will take place at 3 PM at #digpharma Meet at @pixelsandpills

2011-10-18 15:32:53
pharmaguy: RT @Modernmeds: Hey @kgfreeman, @pharmaguy, @ellsbelles3, and @GHLForg, we answered questions of yours we missed from the #mmeds tweetchat.

2011-10-18 15:32:39
pharmaguy: @Modernmeds Thanks, I saw that. I will look more closely later.

2011-10-18 15:30:39
pharmaguy: 1 PM today I plan to present 2nd Pharmaguy SM Pioneer Award here at #digpharm The shirt is in my backpack, not on my back!

2011-10-18 15:29:04
pharmaguy: RT @mdmonseau: How to get started? Get quantitative data to support your POV when seeking to gain approval for innovative programs -…

2011-10-18 15:12:27
pharmaguy: @digitas_health Soon, nothing will be working to reach consumers! #digpharm

2011-10-18 14:22:11
pharmaguy: #digpharm I already forgot the VIPS URL to get more info about legit online drugstores.

2011-10-18 14:12:19
pharmaguy: @ellenhoenig Pfizer too cheap to upgrade pill embosser, yet it thwarts counterfeiters!

2011-10-18 14:10:53
pharmaguy: #digpharm linking to internal pages frm a branded video may get FDA’s attention! Not even 1 click away from side effect info!

2011-10-18 14:00:22
pharmaguy: Dig media lessons U.S. mrkters can learn from Canada; PAAB preso at Dig Innov in Pharma Summit (Nov. 2-3 in Boston):

2011-10-18 13:56:02
pharmaguy: #digpharm Pfizer getting ready to show rat video!

2011-10-18 13:41:40
pharmaguy: @jonmrich I think it includes ED drug spam from phony drug sites, OTC, etc. #digpharm

2011-10-18 13:33:26
pharmaguy: @christianetrue At least he’s honest about it! #digpharm

2011-10-18 13:27:57
pharmaguy: RT @ihealthsci: If I got that many reminders to fill my Rx, I would go nuts. Target Pharm calls me 1x & that’s almost too much #digpharm

2011-10-18 13:22:12
pharmaguy: Pfizer is Responsible for 18% of My Spam Email! #digpharm

2011-10-18 13:20:50
pharmaguy: RT @betsylane: 89% of Dexilant CRM reg comes in via Savings Registrants. #DigPharm

2011-10-18 13:13:31
pharmaguy: RT @shwen: “Pharma spam accounts for 65% of all spam on email” (FEB 2010 study by message labs intelligence) ~ Chad Ballentine @ #DigPha …

2011-10-18 13:04:35
pharmaguy: #digpharm Hanging on by a single AT&T bar! WIFI useless here!

2011-10-18 13:01:47
pharmaguy: #digpharm multichannel consumer CRM sounds like war: target, drive, sell patients, Extract Max value.

2011-10-18 12:53:53
pharmaguy: #digpharm won’t be doing much TWEETING either here at #digpharm

2011-10-18 12:53:04
pharmaguy: #digpharm at FDA public hearing in 2009, I said “Google, tear down that sidewiki wall” #digpharm

2011-10-18 12:51:11
pharmaguy: #digpharm wifi weak here at #digpharm Won’t be doing much teething 🙁

2011-10-18 12:00:53
pharmaguy: Article, “Global best practices in medical device procurement – A road map to system success” (free):

2011-10-18 11:30:13
pharmaguy: Jens Monsees, Google Germany, provides e-Patient insight at #efp Pharma conf. G8 spkr! I met him in Lisbon.

2011-10-18 10:11:07
pharmaguy: @ajmpharma Visit Pharma Marketing Blog tomorrow (Weds, US) to find out who won 2nd Pharmaguy SM Pioneer Award.

2011-10-17 14:44:41
pharmaguy: @swoodruff where’s the meetup tonite? #digpharm

2011-10-17 14:22:34
pharmaguy: @petedtweets Obviously, pharma marketers want those Philly cheesesteaks w/o feeling any guilt! #digpharm

2011-10-17 14:01:35
pharmaguy: Is Wall Street hampering pharma R&D? #pharma #OWS

2011-10-17 13:38:58
pharmaguy: @Boehringer I’ll be at #digpharm tomorrow to award 2nd Pharmaguy SM Pioneer Award. @JohnPugh is a contender. See

2011-10-17 13:27:24
pharmaguy: Canadian Pharma Companies Pool Information on Drug Shortages

2011-10-17 12:45:51
pharmaguy: Impact of virtual world & gaming for pharma; AHA preso at Dig Innov in Pharma Summit (Nov. 2-3 in Boston):

2011-10-17 12:31:32
pharmaguy: Pharma Marketing Conference Calendar Update: October 17, 2011

2011-10-17 09:00:40
pharmaguy: Pharma Marketing Europe 2011 pre-conf link to “future of pharma marketing” series (free!): #epf

2011-10-17 22:01:13
pharmaguy: @ajmpharma Alex__Butler was the 1st — tomorrow the award goes to someone else! Who will it be? #digpharm

2011-10-17 20:22:53
pharmaguy: RT @ihealthsci: Marc @ MDM – How can we make our communication more human? #digpharm It’s a bit sad that it has come to this…

2011-10-17 20:19:51
pharmaguy: @bradatpharma Brad, you’ll always be on my list of contenders. Will you be at #digpharm tomorrow?

2011-10-17 19:31:54
pharmaguy: @ohnoitsmrbill You can always suggest someone, esp if new to me!

2011-10-17 19:18:15
pharmaguy: @ohnoitsmrbill I will be at #digpharm tomorrow. Giving away 2nd Pharmaguy SM Award!

2011-10-17 18:40:21
pharmaguy: How 2 Score w Women (as a Marketer) via Social Media; I’m looking 4 1 more guest: #hcsm #digpharm #hcsmeu #socpharm

2011-10-17 18:17:17
pharmaguy: @EileenOBrien @QuantiaMD @marymodahl And why physicians don’t use SM sites as much as you’d expect:

2011-10-17 17:41:29
pharmaguy: @swoodruff “I never drink… wine” (this time of year). #digpharm

2011-10-15 11:41:26
pharmaguy: @wvrx That raises a Q: Are low income Medicare ppl in doughnut hole eligible for pharma Patient Assistance Prgs?

2011-10-14 13:43:02
pharmaguy: Was Lilly’s #mmeds Twitter Chat a Discussion or a Press Conference? #hcsm #PhRMA #Medicare

2011-10-13 16:53:57
pharmaguy: @shwen All the greats hve been “dropouts!” I dropped out of a Columbia U PhD prog 2 start a med illustration agency. Now I blog. Go figure.

2011-10-13 16:48:53
pharmaguy: Listen to my new episode Before You Develop That Healthcare App: What You Should Know at #BlogTalkRadio

2011-10-13 13:58:27
pharmaguy: @spitzstrategy Next Gen Pharma SM Pioneers should take Steve Jobs’ advice: Don’t waste time living someone else’s life! #DTCdigital

2011-10-13 13:50:22
pharmaguy: Are SM pioneers within pharma an endangered species? #DTCdigital

2011-10-13 13:46:41
pharmaguy: Is There an Upward Career Path Within Pharma for Social Media Pioneers? #hcsmeu #socpharm #hcsm

2011-10-13 13:05:44
pharmaguy: .@alex__butler – 1st recipient of Pharmaguy SM Pioneer Award – leaves J&J to start online comms agency: @The_Social_Moon #hcsmeu #hcsmuk

2011-10-13 12:19:46
pharmaguy: .alex__butler – 1st recipient of Pharmaguy SM Pioneer Award – leaves J&J to start online comms agency: @the_social_moon #phsmdropouts

2011-10-13 12:04:34
pharmaguy: @biobran Could inc to 67 Medicare eligibility lead to flattening of life expectancy curve in US? #mmeds

2011-10-13 12:01:33
pharmaguy: @bigboss8888 good question, but I don’t have an answer. #mmeds

2011-10-13 11:46:16
pharmaguy: @bigboss8888 Raising Medicare eligibility age to 67 is equiv to an 18% cut in benefits for US males. #mmeds

2011-10-13 11:38:19
pharmaguy: To reduce deficit, should gov’t raise the age of Medicare eligibility to 67 from 65? #mmeds

2011-10-13 11:36:37
pharmaguy: What’s Lilly’s position viz-a-viz republican proposals to privatize Medicare or raise premiums for higher-income seniors? #mmeds

2011-10-13 11:34:13
pharmaguy: More Pharma Twitter Chats: Medicare is Topic. #mmeds #socpharm #PhRMA

2011-10-13 09:41:30
pharmaguy: Hear what Pfizer is saying about Social Media in the Pharmaceutical Industry

2011-10-13 21:39:29
pharmaguy: @modernmeds Sure. Couldn’t find him on LinkedIn either!

2011-10-13 20:52:30
pharmaguy: @modernmeds C’mon .. why not set up his own account just for #mmeds ? How would I know it’s actually him tweeting? Any photo ops?

2011-10-13 20:39:41
pharmaguy: @serious_skeptic Ha, good point!

2011-10-13 20:39:05
pharmaguy: @your_daily_pill It’s the #mmeds chat session which just ended 🙁

2011-10-13 20:38:02
pharmaguy: @modernmeds Does Dave have a Twitter account? #mmeds

2011-10-13 20:36:58
pharmaguy: @modernmeds Thanks for the chat. My main takeaway is that industry considers Part D rebates to be price controls. #mmeds

2011-10-13 20:34:23
pharmaguy: @phrma Can I get a reference for that? I just am skeptical of these numbers being bandied about w/o evidence. #mmeds

2011-10-13 20:32:24
pharmaguy: @modernmeds Where did you get that $100 Billion number from? Sounds a bit “Potemkin” to me. #mmeds

2011-10-13 20:30:09
pharmaguy: @mikecapaldi About to end? The “discussion” didn’t even begin! #mmeds

2011-10-13 20:29:26
pharmaguy: @phrma OK, but are you saying that Part D rebates will decrease that number? #mmeds

2011-10-13 20:27:51
pharmaguy: @modernmeds How do Part D rebates impact patients? #mmeds

2011-10-13 20:27:10
pharmaguy: @wvrx Yes, let’s talk more about rebates. It’s not clear to me. #mmeds

2011-10-13 20:26:28
pharmaguy: @modernmeds When you say “price controls” you are referring to rebates, correct? #mmeds

2011-10-13 20:25:14
pharmaguy: @lillypad Every time drug industry is asked to pay more, it raises the “adverse effects on future innovation” flag. #mmeds

2011-10-13 20:23:29
pharmaguy: @lillypad OK. You are talking about the rebate. I’d like to understand that better. How would it work? #mmeds

2011-10-13 20:21:51
pharmaguy: @hoosierswfh What “cuts”? You mean increasing eligible age to 67? #mmeds

2011-10-13 20:19:50
pharmaguy: @lillypad I haven’t disagreed with anything u hv said so far – none of my Qs have been addressed. #mmeds

2011-10-13 20:18:04
pharmaguy: @modernmeds Can you summarize the “proposed changes” u are talking about please? #mmeds

2011-10-13 20:17:13
pharmaguy: @hoosierswfh Yes, but why does pharma think Part D is at risk of being “broken?” #mmeds

2011-10-13 20:12:38
pharmaguy: @lillypad Is this a discussion or just a forum for talking points from you guys? #mmeds

2011-10-13 20:09:55
pharmaguy: @modernmeds Who wants to “break” Medicare Part D and how exactly? Let’s go lite on the buzz words, pls. #mmeds

2011-10-13 20:05:19
pharmaguy: @ajcolello Is it just Part D we are discussing here? #mmeds

2011-10-13 20:03:28
pharmaguy: @modernmeds I’m here hoping to learn about the issues facing Medicare. #mmeds

2011-10-13 19:55:59
pharmaguy: @edkeer Yeah, I know a few fun-loving ppl in Austria & Germany I’d love to visit!

2011-10-13 19:54:02
pharmaguy: @ellsbelles3 C’mon… you’re a PhRMA agent, right? #mmeds

2011-10-13 19:52:08
pharmaguy: @stewartsetter Do you think so? I “studied” French in school & got nada out of it. Maybe it’s time for something new!

2011-10-13 19:47:37
pharmaguy: @prsudharshan I think German suits me better — more scientific or logical and closer to English, no?

2011-10-13 19:46:15
pharmaguy: @edkeer I like wine, but beer drinking songs — mostly in German — are added benefit, so I choose beer.

2011-10-13 19:41:11
pharmaguy: @outlandes Because I paid into the Medicare fund all these years. Payback is due. #mmeds

2011-10-13 19:36:24
pharmaguy: A bucket list item: Learn a 2nd language. French or German, which should I try?

2011-10-13 19:23:55
pharmaguy: @danbax76 TY, Dan.

2011-10-13 18:24:34
pharmaguy: @modernmeds It would be helpful if u asked ppl to say hello at beginning of #mmeds chat so we get an idea who is participating

2011-10-13 17:21:48
pharmaguy: @modernmeds I plan on participating in today’s Medicare #mmeds chat hosted by Lilly et al at 4 PM #DTCdigital

2011-10-12 20:20:45
pharmaguy: @mightycasey We have yet to get together. I’ll put ur name on list. Will you be at Digital Pharma in Philly next wk?

2011-10-12 17:54:40
pharmaguy: RT @klick_events: An informal study by @janechin showed that most people commenting on Pfizer’s Facebook page are employees #DTCDigital

2011-10-12 17:44:02
pharmaguy: @dtcperspectives Perhaps @MightyCasey would like to join The Pharmaguy Comedy Improv(e) Club? #DTCDigital

2011-10-12 17:10:26
pharmaguy: Who will receive the 2nd Pharmaguy SM Pioneer Award? Your vote counts, but it’s my choice!

2011-10-12 15:25:48
pharmaguy: @klick_events What happened to #DTCperspectives? Everyone out to lunch?

2011-10-12 15:17:08
pharmaguy: @johnnosta But I can add you to my ePharma Pionner Club list!

2011-10-12 15:12:54
pharmaguy: @johnnosta Sorry, unlike MMM, I can’t give free kudos 2 agencies – they r my clients. Must follow my “Free Gifts to Clients” guidelines 🙂

2011-10-12 14:39:34
pharmaguy: @brentwrose Is there data on how many consumers take action WITHOUT seeing video? E.g., reading a tweet or billborad? #DTCperspectives

2011-10-12 14:35:11
pharmaguy: @brentwrose Viagra rat poison story! But where does Pfizer gets its ingredients 4 legit Viagra? See: #DTCperspectives

2011-10-12 14:27:07
pharmaguy: Who else from pharma besides @toddkolm at #DTCperspectives has personal Twttr acct? shout out!

2011-10-12 14:25:33
pharmaguy: @klickpharma I wish Todd Kolm (@toddkolm) would tweet more to maintain his good standing in my list 🙂 #DTCperspectives

2011-10-12 14:23:11
pharmaguy: @brentwrose After seeing video of antelope crashing into cyclist, my action is to NOT cycle in S. Africa!

2011-10-12 14:13:36
pharmaguy: @klickpharma @toddkolm is on my Pharma Twitter Pioneer List: #DTCperspectives

2011-10-12 14:09:25
pharmaguy: @klick_events Depends on what you mean by “control”; see my pharma engagement survey: #DTCperspectives

2011-10-12 14:03:35
pharmaguy: @brentwrose I guess you mean #DTCperspectives

2011-10-12 12:59:34
pharmaguy: @nalts If I could collect unemployment, I would fire myself in a heartbeat! Unfortunately, I don’t qualify cuz I’m owner of business!

2011-10-12 12:44:16
pharmaguy: Issue 10.15 of Pharma Marketing News: 12 October 2011

2011-10-12 11:28:57
pharmaguy: Are new drugs “better” than old drugs? I debate economist Paul Rubin. Join the discussion on Pharma Marketing Blog:

2011-10-11 18:03:33
pharmaguy: @nalts Nobody speaks for their employer any more! Except me, of course.

2011-10-11 18:02:31
pharmaguy: Dr. Rubin: FDA drug approval is “restrictive” means newer drugs bttr than older means inc sales of newer drugs leads 2 bttr health! Whaaa?

2011-10-11 14:59:31
pharmaguy: I’m broadcasting live on the air! Listen in now at #BlogTalkRadio

2011-10-11 14:41:59
pharmaguy: @nalts You hanging out next week at Digital Pharma East after ur workshop?

2011-10-11 14:38:47
pharmaguy: RT @p0tus: Prep for tonite’s debate: Perry sleeping, Bachmann practicing blinking, Santorum praying, Cain chopping mushrooms and peppers.

2011-10-11 14:20:11
pharmaguy: Live podcast in 40 mins: The Pozen Digital Advisory Board: Who, What, Why?

2011-10-11 14:16:42
pharmaguy: Without Free Gifts from Pharma to Docs, Would Research be Useless? PhRMA thinks so:

2011-10-10 13:16:35
pharmaguy: Medical Affairs Paper from eyeforpharma #constantcontact

2011-10-08 13:26:53
pharmaguy: RT @EileenOBrien 3 in 10 consumers lack QR code understanding: #socpharm #hcsm I find more pharma can’t read my codes!

2011-10-07 19:07:16
pharmaguy: @julieodonn PDFs on iPad – Cheap “repurposing” of available content. Hopefully a short-lived cost-saving measure.

2011-10-07 19:03:27
pharmaguy: @danbax76 Maybe “squeaky wheel” complainers on Cafe Pharma get more attn than their numbers deserve. Anybody really surveyed reps abt this?

2011-10-07 19:01:32
pharmaguy: @julieodonn Reps complain abt gee whiz factor: look at my new toy! Obviously, no apps r being developed 2 take advantage of iPad features

2011-10-07 18:58:18
pharmaguy: @bogutman Oh yeah! I forgot about the finger test. Haven’t had one of those for a few months!

2011-10-07 17:50:54
pharmaguy: @danbax76 Could it be because iPad+ has GPS built-in that allow managers to track reps’ movements to confirm call logs?

2011-10-07 13:28:20
pharmaguy: @bogutman Can I fake BPH so my doc will prescribe Cialis? Is there a test for it required before prescribing?

2011-10-07 11:58:57
pharmaguy: Meeting Vince DeChellis for breakfast (@ Jake’s Eatery)

2011-10-07 11:11:07
pharmaguy: FDA approves Cialis to treat benign prostatic hyperplasia. I see new TV DTC campaign coming to 2 & half men!

2011-10-06 17:17:04
pharmaguy: In Memory of Steve Jobs Will Novartis Sales Reps Really Embrace iPads? Does Epstein’s memo violate FDA regs? #fdasm

2011-10-06 15:02:51
pharmaguy: @ESMcMaster sure, send me the data.

2011-10-06 15:01:27
pharmaguy: Flight to Philly canceled! Stuck here for FOUR hours! (@ Terminal 1 (Lindbergh) w/ 3 others)

2011-10-06 12:22:58
pharmaguy: @ellenhoenig Many ppl deserve the Pharmaguy SM Pioneer Award. I hope I dont disappoint the runner-ups!

2011-10-05 14:30:58
pharmaguy: How understanding the patient journey to improve health outcomes; preso at PACE USA summit Oct 24:

2011-10-04 19:22:06
pharmaguy: Nash says overwhelming number of his pharma clients r NOT “locking down” sales rep iPads. #pharmaforce

2011-10-04 19:21:13
pharmaguy: Endo says iPads made reps lives easier & helped interact with customers more effectively. #pharmaforce

2011-10-04 19:19:27
pharmaguy: Do u “lock down” sales rep iPads, not allowing them to download apps willy-nilly? No, sales Greg from Endo! #pharmaforce

2011-10-04 19:16:15
pharmaguy: NO iPhone 5 announced today! But I can get a cheap iphone 4

2011-10-04 19:14:11
pharmaguy: Greg Pysczcymuka (Endo) says iPads popping up overnight within pharma – like my dog penis mushrooms have been doing! #pharmaforce

2011-10-04 19:12:27
pharmaguy: Amazing that we r even discussing possibility of iPad completely replacing laptops/notebooks 4 sales reps. #pharmaforce

2011-10-04 19:10:47
pharmaguy: Nash says some pharmacos planning on phasing out notebooks & make iPad sole device for reps. #pharmaforce

2011-10-04 19:09:29
pharmaguy: For sales reps “less is more” – opportunity for iPad to solve a real problem – also ease of use. #pharmaforce

2011-10-04 19:04:45
pharmaguy: Seems many pharmacos that have distributed iPads to sales forces have no strategy for using them! #pharmaforce

2011-10-04 19:02:12
pharmaguy: iPad can deliver more crisp, graphical analytics to sales reps to improve effectiveness says Elby Nash, Cognizant at #pharmaforce

2011-10-04 18:58:05
pharmaguy: Stryker has iPad app 4 orthopedic surgeons to use for patient education. Sounds like a good idea, if not TOO graphic! #pharmaforce

2011-10-04 18:44:09
pharmaguy: Kara Zubey (Endo) says, if content isn’t there, there’s no point talking about “commercial effectiveness” of multichannel mktg. #pharmaforce

2011-10-04 18:42:32
pharmaguy: Getting ready to attend iPad panel now at #pharmaforce

2011-10-04 18:30:14
pharmaguy: “commercial effectiveness” of multichannel mktg – not easy to define, it seems. #pharmaforce

2011-10-04 18:27:58
pharmaguy: Multichannel mktg panel now at #pharmaforce Pfizer & Endo ppl

2011-10-04 18:14:05
pharmaguy: Hmmm… maybe my son can get a finance job w a pharma company to help keep track of payments to docs! #pharmaforce

2011-10-04 18:12:53
pharmaguy: Do underestimate time needed to handle media inquiries after releasing physician payments. #pharmaforce

2011-10-04 18:11:41
pharmaguy: States can implement a filing fee 2 submit Phys payments as per sunshine act. DC will charge $5000. Won’t solve budget probs. #pharmaforce

2011-10-04 18:07:30
pharmaguy: Cost to comply w Phys Sunshine Act: Ranges from several hundred thou to $20 million #pharmaforce

2011-10-04 17:58:09
pharmaguy: What guidance is needed for reporting expenses under Phys Sunshine Act? eg, How to allocate specific expenses #pharmaforce

2011-10-04 17:50:35
pharmaguy: Lilly speaker: Corp Integrity agreement a “blessing in disguise” eg, Doc free food opt-out implemented #pharmaforce

2011-10-04 17:48:16
pharmaguy: @mikecapaldi Where r u sitting? #pharmaforce BTW, why not follow me so I can DM u?

2011-10-04 17:44:32
pharmaguy: I am at #pharmaforce listening to panel discussion on Physician Sunshine Act

2011-10-04 16:32:23
pharmaguy: @melkin70 I’d be happy to meet you.

2011-10-04 14:45:30
pharmaguy: Evidence-based drug programs vs. marketing-based programs. Preso at ExL Sampling Strategies Conf Oct 18:

2011-10-04 14:41:33
pharmaguy: @christianetrue Will you be attending unconference at #digpharm?

2011-10-04 14:41:05
pharmaguy: @pixelsandpills I’m planning a guerilla-style usurping of unconference at #digpharm You game to help me?

2011-10-04 14:39:46
pharmaguy: @mikecapaldi I will be at #pharmaforce after lunch on panel at 3:50 PM

2011-10-04 14:34:11
pharmaguy: Who’s planning to attend #digpharm Oct 18 & 19 in Philly? Looking fwd to meeting you there.

2011-10-04 14:26:08
pharmaguy: Can Oral vaccine prevent HPV-linked throat cancers in Men? Trials needed.

2011-10-04 14:00:53
pharmaguy: Adherence case studies that have reduced healthcare costs; GSK preso at PACE USA summit Oct 24:

2011-10-04 13:05:31
pharmaguy: 2nd Annual Pharmaguy Social Media Pioneer Award Goes to… #fdasm #hcsmeu #hcsm #socpharm #digpharm

2011-10-04 11:30:51
pharmaguy: Salt lobby – yes, there is one! – says govt Na dietary GLs should b withdrawn to “protect the health of Americans”!!!

2011-10-04 09:01:29
pharmaguy: “Global best practices in medical device procurement” article related 2 MDDExec Marketing Excellence Summit

2011-10-03 17:36:56
pharmaguy: @epatientdave Hope all goes well!

2011-10-03 17:34:02
pharmaguy: Pharma Marketing Conference Calendar Update for October 3, 2011

2011-10-03 13:46:00
pharmaguy: 7th Multi-channel Sampling Strategies. Use Priority Code P743PMN2 to tell them @pharmaguy sent you.

2011-10-03 13:31:30
pharmaguy: Digital Pharma East Will Sell Out! Don’t miss 2nd annual @pharmaguy SM Pioneer Award presentation 2nd day!

2011-10-03 13:10:26
pharmaguy: Apps & beyond: How pharma-physician communs can b facilitated; Pharmaceutical m-Health, Oct 10-11, 2011 London

2011-10-03 12:31:04
pharmaguy: Working w patient advocates with integrity 2 successfully address patient needs; preso at PACE USA summit Oct 24: