Shona Davies and Sean Nicholson: How Do You Define “Engagement?”

How Do You Define “Engagement?” In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senior Director, Social Media, Intouch Solutions, define what they mean by social media “engagement” and its value to healthcare professionals and consumers. They discussed their views on the iPharma 2014 panel “Value Propositions of Digital Engagements,” moderated by Pharmaguy.
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Other resources:

• Survey Results: How Should Pharma Engage in Patient/Physician Social Networks?
• Podcast: Overcoming Barriers to Pharma’s Engagement in Social Networks