Barrette and Gratton: Importance of the Patient Voice in Market Research

Importance of the Patient Voice in Market Research In this 2.5-minute audio snippet, Jack Barrette and Fabio Gratton, talk about Truvio and the importance of the patient voice in market research and how to distill the sentiment from patient conversations.

Gratton – shown in the right-hand panel left – speaks first.

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You can hear the full interview of Barrette and Gratton here:

• Podcast: Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ Voices

Other resources:

• Article: Truvio Emphasizes the Importance of Patients’ Voices
• Article: Real Time Patient Intelligence: Gaining Actionable Meaning from Social Media “Big Data”