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Pharma Marketing News Vol. 3, #8 (September 2004)

Pharma Guy - September 1, 2004

Controlling Your Brand’s Switch Destiny

Pharma Guy - January 1, 2004

Super Bowl DTC Debut: Was It Good for You?

Pharma Guy - February 1, 2004

Finding the “Right Stuff” to Revitalize Sales Productivity

Pharma Guy - January 1, 2004

FDA Draft Guidance for Print DTCA: Less than Feared

Pharma Guy - February 1, 2004

The Truth About the Drug Companies: What To Do About It

Pharma Guy - November 1, 2004

OpEd: Drug Importation Crisis: Terror Politics to the Rescue!

Pharma Guy - September 1, 2004

OpEd: The Price of Drugs

Pharma Guy - July 1, 2004

The New Branding Model: From Blockbusters to Targeted Therapies

Pharma Guy - June 1, 2004

eDetailing Strategies for a Higher Physician Response

Pharma Guy - June 1, 2004

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