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2004

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The Internet and CME

Pharma Guy - April 1, 2004

Impact of PhRMA Code on Interactions with Physicians

Pharma Guy - May 1, 2004

FDA Draft Guidance for Print DTCA: Less than Feared

Pharma Guy - February 1, 2004

Pharma Marketing News Vol. 3, #3 (Mar 2004) Archive

Pharma Guy - March 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

The New Branding Model: From Blockbusters to Targeted Therapies

Pharma Guy - June 1, 2004

Is Your Medical Device Ready for Consumers?

Pharma Guy - November 1, 2004

OpEd: Pushing the Envelope is Bad for DTC

Pharma Guy - May 1, 2004

OpEd: Spam spam spam spam. Lovely spam! Wonderful spam!

Pharma Guy - January 1, 2004

The Role of Tablet PCs in Pharma Sales and Marketing

Pharma Guy - October 1, 2004

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