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2004

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OpEd: Pushing the Envelope is Bad for DTC

Pharma Guy - May 1, 2004

Pharma Marketing News Vol. 3, #6 (June 2004) Archive

Pharma Guy - June 1, 2004

The New Branding Model: From Blockbusters to Targeted Therapies

Pharma Guy - June 1, 2004

OpEd: Vioxx Withdrawal and the “Me-Too Drug Domino Effect”

Pharma Guy - October 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

Is Your Medical Device Ready for Consumers?

Pharma Guy - November 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

The Internet and CME

Pharma Guy - April 1, 2004

Intelligent Online Sampling Strategies

Pharma Guy - April 1, 2004

Accelerating Your Multicultural Communications

Pharma Guy - September 1, 2004

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