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2004

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Strategies for Overcoming the Internal Challenges between Rx and OTC

Pharma Guy - January 1, 2004

Congress Fiddles While Reimportation Issue Burns

Pharma Guy - September 1, 2004

Pharma Marketing News Vol. 3, #6 (June 2004) Archive

Pharma Guy - June 1, 2004

Pharma Marketing News Vol. 3, #9 Preview

Pharma Guy - October 1, 2004

The Revitalized Brand: Creating a New Brand Image from an Old...

Pharma Guy - May 1, 2004

Drug Reimportation Issues Examined: Survey Results

Pharma Guy - October 1, 2004

Branding as a Management Tool in Pharma

Pharma Guy - May 1, 2004

The New Written Prescription: Leveraging Technology to Measure Change in Physician...

Pharma Guy - March 1, 2004

Super Bowl DTC Debut: Was It Good for You?

Pharma Guy - February 1, 2004

Commercial Support of CME: When is it Appropriate?

Pharma Guy - April 1, 2004

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