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Pharma Marketing News Vol. 3, #8 (September 2004) Executive Summary

Pharma Guy - July 1, 2004

California’s Physician Prescribing Act: A History of Twists and Turns

Pharma Guy - July 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

How Cheap are Canada’s Drugs Really?

Pharma Guy - September 1, 2004

Creating a Successful DTC Campaign on the Inside

Pharma Guy - November 1, 2004

Searching for Answers on Search Engine Marketing?

Pharma Guy - May 1, 2004

Ready or Not: Gearing Up for the Expansion of ePrescribing

Pharma Guy - June 1, 2004

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