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Controlling Your Brand’s Switch Destiny

Pharma Guy - January 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

European Compliance Not Only Possible, But Leading Edge

Pharma Guy - May 1, 2004

PMN

Pharma Guy - January 1, 2004

No More Free Lunch in California?

Pharma Guy - October 1, 2004

FDA Draft Guidance for Print DTCA: Less than Feared

Pharma Guy - February 1, 2004

Beyond Patient Education: Influencing Behavior Change

Pharma Guy - February 1, 2004

Super Bowl DTC Debut: Was It Good for You?

Pharma Guy - February 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

Pharma Marketing News Vol. 3, #8 (September 2004)

Pharma Guy - September 1, 2004

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