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2004

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Will COX-2 Inhibitors Crash and Burn?

Pharma Guy - November 1, 2004

Wither CME?

Pharma Guy - April 1, 2004

The Revitalized Brand: Creating a New Brand Image from an Old...

Pharma Guy - May 1, 2004

Pharma Marketing News Vol. 3, #9 Archive

Pharma Guy - October 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

OpEd: Is DTC Educational or Motivational?

Pharma Guy - January 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

Pharma Marketing News Vol. 3, #3 (Mar 2004) Archive

Pharma Guy - March 1, 2004

Medical Science Liaisons: Working between Two Worlds

Pharma Guy - March 1, 2004

Finding the “Right Stuff” to Revitalize Sales Productivity

Pharma Guy - January 1, 2004

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