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The New Written Prescription: Leveraging Technology to Measure Change in Physician...

Pharma Guy - March 1, 2004

Evidence-based Direct-To-Consumer Advertising

Pharma Guy - May 1, 2004

Pharma Marketing News Vol. 3, #8 (September 2004)

Pharma Guy - September 1, 2004

The Revitalized Brand: Creating a New Brand Image from an Old...

Pharma Guy - May 1, 2004

OpEd: Pushing the Envelope is Bad for DTC

Pharma Guy - May 1, 2004

Pharma Marketing News Vol. 3, #8 (September 2004) Executive Summary

Pharma Guy - July 1, 2004

Scenarios on the Future of Pharma Marketing: No Time Like the...

Pharma Guy - March 1, 2004

FDA Draft Guidance for Print DTCA: Less than Feared

Pharma Guy - February 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

eDetailing Strategies for a Higher Physician Response

Pharma Guy - June 1, 2004

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