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2004

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Evidence-based Direct-To-Consumer Advertising

Pharma Guy - May 1, 2004

OpEd: Corporate “Moral Values” Anyone?

Pharma Guy - November 1, 2004

California’s Physician Prescribing Act: A History of Twists and Turns

Pharma Guy - July 1, 2004

Effective Pharma Adherence Programs Start With The Patient

Pharma Guy - March 1, 2004

Pharma Marketing News Vol. 3, #3 (Mar 2004) Archive

Pharma Guy - March 1, 2004

Will COX-2 Inhibitors Crash and Burn?

Pharma Guy - November 1, 2004

Pharma Marketing News Vol. 3, #8 (September 2004)

Pharma Guy - September 1, 2004

Maximizing the DTC Message: Healthcare Businesswomen’s Association Members Evaluate DTC Marketing

Pharma Guy - April 1, 2004

Pharma Marketing News Vol. 3, #9 Archive

Pharma Guy - October 1, 2004

Pharma Marketing News Vol. 3, #6 (June 2004) Archive

Pharma Guy - June 1, 2004

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