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2005

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Straight-Talking DTC

Pharma Guy - April 1, 2005

Restrict DTC, but Extend the Patent for New Drugs

Pharma Guy - July 1, 2005

Limbic Market Research: Plumbing the Subconscious Motivators of Physicians

Pharma Guy - June 1, 2005

Marketing the Pharma Industry: The Empire Strikes Back

Pharma Guy - July 1, 2005

Growing Pharmaceutical Sales Utilizing Six Sigma and Lean

Pharma Guy - April 1, 2005

cDetailing: Addressing the Consumer Education Gap

Pharma Guy - September 1, 2005

A Proposal for a Drug Risk Advisory System

Pharma Guy - May 1, 2005

Relationship Marketing Program Management for Pharmaceutical Marketers

Pharma Guy - February 1, 2005

GSK Strikes Back with a Grassroots Campaign

Pharma Guy - November 1, 2005

Pharma Marketing News Vol. 4, #10

Pharma Guy - November 1, 2005

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