Pharma Marketing News – Past Issues (2016)
Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News
Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.
The Pharma Marketing Network is Back!
Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...
PinUp: FDA Lax on Medical Device Regulation, Caves In on Off-Label Promotion, & Passes...
Welcome to the January 16, 2018, issue of Pharma Industry News Update (aka PinUp). FDA is much in the news these days. The agency is lax in its regulation of medical devices and, depending on your point of view, it has either 'capitulated' to the drug industry and rolled back the regulation of off-label promotion or just decided to leave well enough alone.
Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...
Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.
Limiting Sales Rep Access to Physicians: Do the Benefits Outweigh the Risks?
This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.
PinUp: A Warning Letter from FDA and a Warning Sign Regarding Digital Health Prospects
Welcome to the September 8, 2017, issue of Pharma Industry News Update (aka PinUp). FDA sent out its 2nd 'warning letter' of the year but it has nothing to do with what pharma is doing on social media. And, by the way, digital health is dead as far as one venture capitalist is concerned!
Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...
Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
PinUp: Social Media, Wearables, AI – Will Any of These Move the Needle on...
Welcome to the January 23, 2018, issue of Pharma Industry News Update (aka PinUp).