PinUp: Celgene Settles Off-Label Suit, FDA Makes “PEACe” with Patients & Looks for Digital...
Welcome to the July 28, 2017, issue of Pharma Industry News Update (aka PinUp). The Celgene case raises an interesting pharma marketing/regulatory issue; namely, are Medical Science Liaisons being deployed by pharma as sales reps in disguise in order to market drugs off-label? Meanwhile, FDA is looking to
PinUp: Who Was the Highest Paid Pharma Executive in 2016? more…
Welcome to the July 14, 2017, issue of Pharma Industry News Update (aka PinUp). It's time to see which pharma executives received the most compensation in 2016, even if a large chunk depends on stock price! We're talking tens of millions of dollars here! I am totally surprised that Pfizer's CEO and Chairman Ian Read 'took home' so much less than 'price gouging' Mylan and Valeant executives. Go figure!
PinUp: Pfizer’s mBC Digital Disruption Challenge, Dark Web & Illegal Drugs, Wearable Security, More…
Welcome to the November 22, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Silicon Valley Health Venture Woes and Pharma Ups Its Influence in Washington
Welcome to the April 28, 2017, issue of Pharma Industry News Update (aka PinUp). The pharma industry lags other industries in its investment in digital technology. Silicon valley startups rush in to fill the void but have trouble raising funds due to hype and deception.
PinUp: Pharma Heroes, Woodcock Reigns, Depressed Mobile App, Scary Ads, Chantix Black Box, More…
Welcome to the September 20, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Will Pharma Open & Use Branded Instagram Accounts? New Keytruda TV Ad’s “TRU”...
Welcome to the February 8, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Social Health Networks, FDA SM Regulation & Bad Buzz Beats Super Bowl Eyeballs...
Welcome to the January 30, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: Pharma’s Reputation, Patient Centricity, and the Civil War Over the Price of Drugs,...
Welcome to the June 2, 2017, issue of Pharma Industry News Update (aka PinUp). Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve patient centricity, but not all drug companies have had much success. Unfortunately, that has had a negative impact on the industry's reputation.
PinUp: Misleading Physician Marketing, more…
Welcome to the June 27, 2017, issue of Pharma Industry News Update (aka PinUp). Can we trust the pharmaceutical industry to present unbiased information to physicians? In some cases, physicians may be overwhelmed by positive data without being adequately informed about the context of that data; e.g., disclosure of clinical trial endpoints. Patients too may not have access to all the information they need.
The Pharma Marketing Network is Back!
Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...
