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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Why You Hate Working for BioPharma & How to Cleanse Your Soul

Welcome to the June 9, 2017, issue of Pharma Industry News Update (aka PinUp). Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is more and more at odds with your personal values. If so, you have options for cleansing your soul.

Patients with Chronic Conditions Are OK With Off-Label Drug Promotion: If FDA Allows It,...

This article summarizes the results of three surveys, which were presented at an FDA Part 15 hearing regarding 'Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.'

PinUp: Medical Journal Pharma Advertising Refuses to Die, the Digital Ad Context Problem, more…

Welcome to the March 28, 2017, issue of Pharma Industry News Update (aka PinUp). The latest data from Kantar Media show that the death of medical journal advertising has been greatly exaggerated. This issue presents the spending numbers for the past few years. Pharma digital advertising, however, may not be so successful unless a major problem is solved.

PinUp: Dr. Scott Gottlieb Answers Questions About Drug Safety, Speeding FDA’s Drug Approval Process,...

Welcome to the April 7, 2017, issue of Pharma Industry News Update (aka PinUp). Where's the balance between drug safety and speeding up clinical trials to bring drugs to market faster? That was a major issue underscoring the testimony of Dr. Scott Gottlieb, president Trump's nominee to head the FDA, before the U.S. Senate Committee on Health, Education, Labor and Pensions.

PinUp: Apps for Clinical Trials, mHealth Apps Fail Usability Test, FB’s Disappearing Message App,...

Welcome to the July 19, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Social Media & Cancer, Drug Repurposing, PDUFA Fees Trend, Best Way to Get...

Welcome to the May 17, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: “Crushing” Pharma Via Lawsuits, Amazon, and Somewhat Unnecessary FDA Guidance

Welcome to the December 12, 2017, issue of Pharma Industry News Update (aka PinUp). You would think by now pharma marketers would be well versed in the correct product name placement, size, prominence, and frequency in promotional labeling and advertising for prescription drugs. Obviously not because the FDA recently released guidance on the topic.

PinUp: A Flood of Drug Adverse Event Reports, A Shower of Oxycodone Pills in...

Welcome to the March 21, 2017, issue of Pharma Industry News Update (aka PinUp). Of showers and floods. We all know that there is an opioid addiction epidemic and Sen. Sanders places at least some of the blame on the pharmaceutical industry that has showered rural America with drugs. This epidemic is causing a flood of adverse events; i.e., deaths! But adverse events due to other, more mainline prescription drugs are also at an all-time high.

Breakthrough Cancer Therapy DTC: Boldly Emphasizing the Positive

This article explores the trend in direct-to-consumer (DTC) ads for 'breakthrough' cancer therapies.

Digital Savvy Women, Snapchat vs. Instagram, Chantix vs the Patch, Groundhog Day at FDA

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

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