PinUp: Mobile Apps Set to Disrupt How Clinical Trials are Run
Welcome to the December 5, 2017, issue of Pharma Industry News Update (aka PinUp). I just downloaded Apple's
PinUp: Is the Pharma Industry Innovative?
Welcome to the June 13, 2017, issue of Pharma Industry News Update (aka PinUp). PhRMA - the drug industry's trade association - defends high drug prices as necessary to fund the development of new and innovative medicines. The message, however, may be falling on deaf consumer ears.
Pharma Marketing News Vol. 15, No. 2: March 2016
Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.
Pharma Marketing News Vol. 15, Issue No. 3: June 2016
Welcome to Vol. 15, Issue No. 3 (June 2016) of Pharma Marketing News. This issue focuses on multi-cultural marketing, estimating pharma's digital advertising spend, and the 3 D's of pharma marketing.
PinUp: GSK’s New Sales Model, DTC’s Lack of Creativity, What Would Make Reps Helpful?...
Welcome to the December 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: How to Get Away with Murder. Raise prices again & again, “educate” physicians,...
Welcome to the October 27, 2017, issue of Pharma Industry News Update (aka PinUp). Some drugs sell themselves, others require an army of
PinUp: Pharma Heroes, Woodcock Reigns, Depressed Mobile App, Scary Ads, Chantix Black Box, More…
Welcome to the September 20, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: AERs v PDUFA Fees, Novartis & the Patient Perspective, I’m with Trump, More…
Welcome to the July 26, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: You Can Debate Pharma’s Digital Ad Strategy, But You Can’t Discount the Importance...
Welcome to the September 19, 2017, issue of Pharma Industry News Update (aka PinUp). While there is much debate about how much money the pharmaceutical industry spends on digital marketing, there's no debate that the industry is actively pursuing mobile solutions for improving patient care and clinical trials.
PinUp: The Internet of Things and the Impact on Outcomes and Adherence
Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.
