Pharma Industry News Update: 11 October 2016

Pharma Use of Social Media: Not Very Engaging & Not Mostly for Patients

The latest Social Check-up by Ogilvy Healthworld, part of Ogilvy CommonHealth, show that Boehringer Ingelheim and Novo Nordisk ranked at the top with the highest social media engagement numbers, while Allergan, Teva, Takeda, Gilead and Astellas all ranked pretty closely together among those with the lowest engagement.

As far as what those posts contained, Ogilvy CommonHealth found that 29% were about disease awareness, followed by 25% company news, 19% around meetings and events, 13% corporate social responsibility, 8% product and research updates, 2% pharma industry news with the remaining 3% other topics.

More here…

Also read: “Many Social Media Marketers Agree That Measuring Engagement Matters to Bottom Line

Takeda Thinks Outside the Pillbox & Awards $35K to Digital Startup App for Depression

A smart pillbox and companion app recently won Takeda Pharmaceutical’s crowdsourcing challenge in a “Shark Tank”-style showdown of digital depression innovations.

The pharma partnered with MedStartr, a healthcare crowdsourcing and funding site, to gather digital submissions that would address the complex issue of depression and patient needs outside the doctor’s office. The competition was narrowed down to five finalists who took center stage to present at the Health 2.0 conference, where they were judged by a panel of experts. The winner was EllieGrid, which came up with a combination smart pillbox and companion digital reminder app that notifies both user and caregiver that a dose was taken.
More here…

One of the Japanese drugmaker’s competitors, Pfizer – which makes the depression treatment Zoloft – launched an app called Moodivator, which is also a digital tool to track depression symptoms and feelings. For more about that, read “Depressed? Pfizer Has an App (& Drug – Pristiq) for That!

Dermatologists Accepted $34 Million from Pharma Companies

Dermatologists received more than $34 million from industry in 2014, and most of that money came from pharmaceutical companies, according to a new study published in JAMA Dermatology.

In 2014, the first full year of financial data from the Centers for Medicare and Medicaid Services Sunshine Act Open Payment database’s, reveal that 8,333 dermatologists received more than 208,000 payments. The top 10% of dermatologists received 90% of the total payments.

Most of the payments were for food and beverage, but that’s not where the big money was spent.

More here…

Also read: “Street Prices of Rx Brand-Name Dermatology Drugs Increase as Much as 400%!” Coincidence?

Doctors Without Borders to Pfizer: We Don’t Want Your “Free” Vaccines. We Want Lower Prices!

Doctors Without Borders – Médecins Sans Frontières (MSF) – is rejecting the Pfizer’s offer to donate a significant number of pneumonia vaccine (PCV) doses for the children we serve.

Free is not always better. Donations often involve numerous conditions and strings attached, including restrictions on which patient populations and what geographic areas are allowed to receive the benefits.

Donations are often used as a way to make others “pay up.” By giving the pneumonia vaccine away for free, pharmaceutical corporations can use this as justification for why prices remain high for others, including other humanitarian organizations and developing countries that also can’t afford the vaccine.

More here…
Probable response from Ian Read:

Tracking Who Makes Money On A Brand-Name Drug

Kaiser Health News joined forces with USA Today to create this chart, which details the various industry players and how they contribute to a prescription drug’s cost.

See the entire chart here…

No matter what the “middlemen” make, drug price INCREASES start at the top; i.e., the drug company.