Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....
The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation
eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...
5 Actions that Maximize the Impact of Promotional Medical Education Initiatives
Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...
Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate
There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
Transparency in Healthcare Pricing
This series is a chronicle of developments related to transparency in healthcare pricing.
Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...
HLTH 2019: WOMENatHLTH
Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA
This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...
5 Key Takeaways from HLTH 2019
By Evan Osborne, MPH, RT(T)
Innovative technologies with a healthcare focus converged at MGM’s convention center in Las Vegas, Nevada for HLTH 2019. Attendees sought opportunities to network, share knowledge and pitch...
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases
30 million live with a rare disease
600 medications in development
Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients....
Cross-Functional Collaboration Drives Launch Success
The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...
