Articles

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...

Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Originally Published by Intouch Group Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...

This article is a review of FDA's proposed study titled 'Spousal Influence on Consumer Understanding of and Response to Direct-To-Consumer Prescription Drug Advertisements' (FDA-2014-N-1819)

From the Audition in the Press to TV, Web, and Print Advertising. Pfizer and Amgen demonstrate how to launch a branded spokesperson campaign starting from a bit of over-the-top unregulated press relations to fully regulated TV, print, and Web advertising. It must be costing a mint!

Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

Overview: Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...