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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...

Pharma Marketing News – Past Issues (2016)

Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

5 Trends That Will Shape Pharma Marketing in 2021

Originally Published by Intouch Group Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...

Does Your Spouse Influence Your DTC Viewing Experience?: FDA Wants to Peek Into Your...

This article is a review of FDA's proposed study titled 'Spousal Influence on Consumer Understanding of and Response to Direct-To-Consumer Prescription Drug Advertisements' (FDA-2014-N-1819)

The Phil Mickelson Enbrel Campaign

From the Audition in the Press to TV, Web, and Print Advertising. Pfizer and Amgen demonstrate how to launch a branded spokesperson campaign starting from a bit of over-the-top unregulated press relations to fully regulated TV, print, and Web advertising. It must be costing a mint!

Pharma Marketing News

Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.

Cross-Functional Collaboration Drives Launch Success

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

Tactical Overload…Building a Linear & Cohesive Brand Plan

Overview: Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...

Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic

The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency. The...

Real-Time Analytics: The Future of Commercial Effectiveness

Effective marketing and sales in the pharmaceutical space requires the utilization of emerging technologies to analyze current market landscape and customer behavior. This shifting mindset towards the significance of analytics to devise...

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