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Healthcare Industry Leaders and Workplace Equity Champions Announced as 2023 Award Recipients by the...

Kite’s Christi Shaw, AbbVie’s Jag Dosanjh, and LexisNexis® Risk Solution’s Liz Paulson Earn Top Industry Honors FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of...

Employer Branding: The Secret Sauce to Accelerate Recruitment and Address Skills Gaps for Life...

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. But in the last few years, the industry has started facing...

Delix Therapeutics and Pfizer UK Recognized as Global Champions of Greater Equity for Women...

Fairfield, N.J. (20 September, 2022)—To showcase the impactful commitment and outcomes of equitable practices for women in the workplace, the Healthcare Businesswomen’s Association (HBA) recognizes Delix Therapeutics and Pfizer UK Ltd.,...

Personalizing the Cancer Patient Journey

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...

PMN DTC Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...

Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19

New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a...

Top 3 Things to Know About Engaging Oncologists in 2022

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three things to...

Top 3 Things to Know About Pharma Social Media Trends in 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three...

Top 3 Things to Know About Preparing Your Pharma Marketing Team for Change in...

Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January...

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