Personalizing the Cancer Patient Journey
In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...
PMN DTC Engagement Summit
Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...
Beyond Next Best Action: Achieving Omnichannel That Works
Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...
Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19
New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom.
While it was a...
Top 3 Things to Know About Engaging Oncologists in 2022
Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three things to...
Top 3 Things to Know About Pharma Social Media Trends in 2022
Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three...
Top 3 Things to Know About Preparing Your Pharma Marketing Team for Change in...
Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January...
Data-Driven Decision Making – Business as Usual in 2022?
If your New Year’s Resolutions include finally cracking the code to deliver Next Best Actions for every HCP engagement, these experts have some advice.
Embedding data-driven practices into your organization requires resilience,...
2022 Predictions From the Front-Lines of Pharma Digital Advertising
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...
Saluting the Winners of the 2021 ACE Awards
“The Healthcare Businesswomen’s (HBA) Advancement. Commitment. Engagement. (ACE) Awards recognize companies committed to ensuring that gender diversity and leadership opportunities for women are part of their organizational DNA.”
The HBA’s 2021 ACE...
