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Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

Protecting Your Brand with Anti-Counterfeiting Solutions

This article reviews Cardinal Health's portfolio of brand security technologies.

Pharma Marketing News Vol. 5, #1

Vol. 5, No. 1: January 2006 Welcome to the January, 2006 issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE! ...

Pharma Marketing News Vol. 11, No. 4: 19 April 2012

Welcome to Volume 11, Issue #4 (19 APRIL 2012) of Pharma Marketing News.

PinUp: Top 10 drugs going off-patent, Soon, no more ED ads! 2016 was record...

Welcome to the February 28, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!

This article provides an overview of Sermo's new Client Center and summarizes a Pharma Marketing Talk podcast interview of with Daniel Palestrant, Sermo's Founder and Chief Executive Officer.

Making Sense of Multichannel Marketing: Towards Achieving the “Holy Grail” of Marketing Effectiveness

This article summarizes the discussion lead by Starnes during a recent MultiChannel Webinar hosted by eyeforpharma, which is also hosting the 2nd Annual Multichannel and Mobile Strategy conference November 29-30, 2012, in London. Also speaking at the webinar was Tim White, Head of Digital Commercialization - Europe for Novartis, Benedikt Hoffmann, Head of eBusiness, Janssen, and Morten Kamp Jorgensen, Director, Corporate Brand & Reputation, at Vestas, a company that specializes in wind power solutions.

Pharma Marketing News Special Supplement: Physician Education

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical company sponsored physician education, key opinioin leader management, the role of medical science liaisons, and continuing medical education.

Waning Pharma Support of CME: The Plight of For-Profit MECCs

Recent headlines pulled from traditional media as well as from the blogo-sphere paint a bleak picture of the future of commercial support for continuing medical education (CME). Is the pharmaceutical industry getting out of the business of supporting CME? This article summaries Congressional testimony, ACCME data, and results of a reader survey on this topic.

Healthcare Businesswomen’s Association Appoints Mary Stutts as Chief Executive Officer

Mary Stutts Becomes HBA’s First Woman of Color CEO   Incoming HBA CEO Prioritizes Preparing Women for C-Suite and Corporate Board Roles and Advancing Global Health Equity  FAIRFIELD, NJ, 28 March, 2023 –...

Betting the Pharm

Pfizer's failure to launch torcetrapib will have repercussions throughout the industry on many different levels.

Pharma Marketing News, Blog Posts, Events, Podcasts

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