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OpEd: Corporate “Moral Values” Anyone?

A few days after Merck pulled Vioxx from the market it was revealed that the drug manufacturer may have known about Vioxx's cardiovascular side effect problems for years and tried very hard to conceal the evidence and block any action by the FDA. While this was going on an estimated 27,000 people suffered heart attacks and who knows how many strokes possibly due to Vioxx! hard to conceal the evidence and block any action by the FDA. While this was going on an estimated 27,000 people suffered heart attacks and who knows how many strokes possibly due to Vioxx! If this obstructionism by Merck is true, then someone should pay.

PinUp: Why You Hate Working for BioPharma & How to Cleanse Your Soul

Welcome to the June 9, 2017, issue of Pharma Industry News Update (aka PinUp). Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is more and more at odds with your personal values. If so, you have options for cleansing your soul.

Closed-Loop Marketing

This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.

Facilitating Physician Access and Education Through Online Conferencing

Access to physicians is becoming more and more of a problem. Doctors need immense amounts of medical information, but their patient loads limit their ability to see pharma sales reps or attend conferences or other educational activities away from their offices at such venues as local restaurants and hotels. And it is impractical to bring KOLs and experts into the physician's office.

Pharma Marketing News Vol. 8, #3

Welcome to the March 2009 issue of Pharma Marketing News.

Pharma Marketing News – Corporate Compliance/Government Regulation/Industry Guidelines

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Hones in on its Patient Engagement in 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. COVID-19 not...

Online CME – A Glass Half-Full or Half-Empty?

More and more physicians are completing CME courses online, according to a survey by Boston Consulting Group. Data from ACCME also show that physician registration for Internet-based CME (enduring materials) also increased. Yet, the percent of physician participants in online CME as a total of all physician participants is very small and physician use of online CME has not kept pace with their use of the Internet in general.

Pharma Marketing News Vol. 5, #8

Vol. 5, No. 8: September 2006 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future...

Pharma Marketing News Vol. 8, #6

Welcome to the June/July 2009 issue of Pharma Marketing News.

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