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Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

Pharma Marketing News Vol. 10, No. 15: 12 October 2011

Welcome to Volume 10, Issue #15 (12 OCTOBER 2011) of Pharma Marketing News.

Pharma Marketing News Special Supplement: Direct-to-Consumer Advertising

Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New EraAlso see Volume One: DTC Emerging Issues DTC advertising is set for major changes in...

PMN Special Supplement: Increase Physician Access and Detailing Effectiveness

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies relating to the topic of pharma sales force effectiveness (SFE);

Controlling Your Brand’s Switch Destiny

A shifting, global regulatory environment, complex consumer behavior, and unpredictable competitive response all contribute to the complexity of the Rx to OTC switch decision. An effective strategy for maximizing the profitability of a switch begins prior to even Rx approval. The optimal timing of the actual switch may not always coincide with the end of patent protection, bottoming Rx sales, or loss of competitive advantage. Multivariate models are now available to help pharmaceutical mar-keters develop more preemptive strategies for switching.

PinUp: Looking Back on Pharma in 2017 – the Year in Images, Charts, and...

Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.

Is Pharma Marketing a Lot of BS?

All marketers are bullshitters! What are some noteworthy examples of pharmaceutical marketing bullshit? How does marketing bullshit hurt the industry?

Pharma Marketing News Vol. 8, #2

Welcome to the February 2009 issue of Pharma Marketing News.

Healthcare Industry Innovators and Workplace Equality Advocates Announced as 2022 Award Recipients by the...

Westlake Village BioPartners’ Beth Seidenberg, Bristol Myers Squibb’s Christopher Boerner, and CEEK Women’s Health’s Wendy White Earn Top Industry Honors FAIRFIELD, NJ  (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces...

PinUp: Go Boldly & March for Science, Why I March

Welcome to the April 21, 2017, issue of Pharma Industry News Update (aka PinUp). This issue is devoted to the March for Science.

PinUp: “Precertified” Digital Health! Right-to-Try Bugaboo. PharmaGuy Retires!

Welcome to the February 6, 2018, issue of Pharma Industry News Update (aka PinUp).

Pharma Marketing News, Blog Posts, Events, Podcasts

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