Articles

Welcome to Volume 10, Issue #15 (12 OCTOBER 2011) of Pharma Marketing News.

Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New EraAlso see Volume One: DTC Emerging Issues DTC advertising is set for major changes in...

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies relating to the topic of pharma sales force effectiveness (SFE);

A shifting, global regulatory environment, complex consumer behavior, and unpredictable competitive response all contribute to the complexity of the Rx to OTC switch decision. An effective strategy for maximizing the profitability of a switch begins prior to even Rx approval. The optimal timing of the actual switch may not always coincide with the end of patent protection, bottoming Rx sales, or loss of competitive advantage. Multivariate models are now available to help pharmaceutical mar-keters develop more preemptive strategies for switching.

Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.

All marketers are bullshitters! What are some noteworthy examples of pharmaceutical marketing bullshit? How does marketing bullshit hurt the industry?

Welcome to the February 2009 issue of Pharma Marketing News.

Westlake Village BioPartners’ Beth Seidenberg, Bristol Myers Squibb’s Christopher Boerner, and CEEK Women’s Health’s Wendy White Earn Top Industry Honors FAIRFIELD, NJ  (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces...

Welcome to the April 21, 2017, issue of Pharma Industry News Update (aka PinUp). This issue is devoted to the March for Science.

Welcome to the February 6, 2018, issue of Pharma Industry News Update (aka PinUp).