Physician Participation in Peer-to-Peer Social Media Sites Why Is It Less Than Expected?
Every piece of demographic, psychographic, technographic “data” we have indicates huge numbers of physicians want to be using physician peer communities, but actual use falls far short of this. “There is a gap in how physicians are participating in social media and how we expect them to be participating,” said Bruce Grant, SVP of Strategic Services at Digitas Health, at the Social Health Summit Unconference (SXSH) held on September 19, 2011, in Philadelphia.
This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.
Topic headings include:
- Physician Peer Communities (list)
- Mind the Gap
- What’s Missing?
- Better Value for Physicians Needed
- Is Pharma Persona Non Grata?
- How Physician Communities Can Improve
Read this article now. It’s FREE…
Issue: Vol. 10, No. 15
Publication date: 12 October 2011
Word Count: 2321
Find other articles in related Topic Areas:
- Physician Education (CME)
- eMarketing and ePromotion
- Physician Marketing & Promotion
- MSLs and KOL Management