Innerstate The First Disease Awareness Documentary Film
Innerstate is a disease awareness full-length documentary film produced by Centocor, which produces and markets biologics for the treatment of rheumatoid arthritis (RA), Crohn’s disease, and psoriasis — the three conditions described in the film. John Mack reviews the film after after seeing it in a private screening. It can be seen in selected theaters.

Topics and questions covered include:

  • Keep Bloggers in the PR Loop
  • Is It a Valid Format for Disease Awareness?
  • Cheaper Than a TV DTC Campaign
  • Real People Playing Themselves
  • Intertwining Stories
  • Cannot Escape DTC Roots
  • Repurposing Clips from the Movie
  • Look for Awards

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Issue: Vol. 6, No. 3: March 2007
Word Count: 2260

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