Search Advertising Options for Pharma What to Do While Waiting for Those Guidelines

Sherlock SearchingAt the November 12-13, 2009, FDA public hearing on social media and the Internet, Google presented some new search ad formats for the pharmaceutical industry. According to Julie Batten, eMarketing Manager at Klick Pharma, a full-service digital marketing agency that specializes in the healthcare and pharmaceutical sector, Google previewed its ideas to a small group of agency and advertiser partners, including Klick, several months prior to that.

In this article, Batten discusses pharma’s options for search marketing in this period between the FDA public hearing and when the much anticipated draft and final guidance on the issue is published.

Topic headings include:

  • FDA Seeks Data & Ideas
  • PhRMA’s Proposed FDA-Approved Symbol
  • Google’s Proposed Formats
  • YAZ Tests New Format
  • SEO and Organic Search Results
  • Is Organic Search Next on FDA’s Chopping Block?

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Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3045

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