A Few Things I Learned at FDA’s Social Media Hearing What’s Next is What Counts

fdaSM LogoUnless you have been living under a rock — and not reading thisnewsletter — you probably know that the FDA convened a public hearingon November 12 and 13, 2009, to hear comments from 60 or so speakersabout FDA regulation of social media and the Internet.

You can access a boatload of presentations, summary articles, podcasts,tweets, and practically everything you will ever want to know relatingto this hearing at www.fdasm.com, a Website set up by Ignite Health.Currently, there are more than 160 articles related to the publichearing now available here: www.fdasm.com

This article presents key takeaways from the FDA hearing, a synopsis of the presentations made by John Mack, Publisher, Pharma Marketing News,at the hearing, a review of Ignite Health’s study regardingeffectiveness of sponsored links, and the next steps in the process.

Topic headings include:

  • Some Key Takeaways
  • PMN Survey Results Presented
  • How People Find Brand.com Websites
  • What’s Next?
  • One Small Step for FDA, One Giant Leap for Pharma

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Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3319

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