Vol. 14, Issue No. 5: June 2015 – EXECUTIVE SUMMARY

Wearables, Ingestibles, Implantables The Inescapable Future of Healthcare
Apple Watch Selfie“Wearable technology will likely change advertising and content as we know it,” predict analysts in “The Wearable Future,” a new report by PricewaterhouseCoopers. The research revealed “tremendous opportunities for wearables to wow consumers and win them over with meaningful relevance — territories where the category is only now on the cusp of transforming our behavior in ways that improve our lives.”

The very nature of wearable et al technology is how intrusive and inescapable it is. We already are complaining about never being free from our mobile phones. Anyone — including our employers and advertisers — can now reach us wherever we are! Now include doctors, insurance companies, pharmaceutical marketers, etc., on that list.

This article discusses the intrusiveness of wearables et al and other issues of these technologies as they relate to healthcare outcomes and communications arena and whether pharma marketers should get on the bandwagon.

Topics (partial list):

  • Marketing & Advertising Potential
  • Meaningful Relevance
  • Options Can Be Controlled, But Often Are Not
  • Promising Better Outcomes
  • Too Early to Worry?

Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1405-article01.pdf Leveraging Multi-Channel Infographics for Patient Support #DareTo Say SUDEP Case Study
Dare to Say SUDEP InfographicIn 2014, Pharma Marketing News presented preliminary results from a patient educational campaign hosted by the Epilepsy Foundation and sponsored by Lunbeck Pharmaceuticals. An integral part of that year-long campaign, titled “Epilepsy & Seizures: Facts to Keep You Safe,” was an infographic created by Centric Infographics (read “Leveraging Infographics and Search for Better Health Communications“).

The Epilepsy Foundation was so pleased with the results of this campaign that they asked Centric Infographics to create a companion piece for the #Dare to Say SUDEP campaign. SUDEP is the acronym for Sudden Unexpected Death in Epilespy — a topic that isn’t always discussed between doctors and patients — but essential to understand in order to actively manage risks.

In this article, Maureen Winigrad and John Griffith, principals at Centric Infographics, present the latest access data for the first infographic and discuss the SUDEP campaign in more detail.

Topics (partial list):

  • Epilepsy & Seizure Infographic
  • Search Engine Optimized
  • SUDEP Follow-up Infographic
  • Reaching the Right Audience

Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1405-article02.pdf The Mobile Health Library™ Apps for Rx Adherence & Outcomes Support
MHL App IconThere is a growing consensus in pharmaceutical circles as well as in academia and among healthcare professionals and patients that mobile health offers a significant opportunity to improve clinical outcomes for patients.

But developing apps for mobile devices is a risky business for the pharmaceutical industry. There’s competition and the cost of creating and marketing apps is high. And let’s not forget that consumers don’t trust the pharmaceutical industry and are reluctant to download apps.

Rob Dhoble, CEO of Adherent Health, is interviewed about his company’s Mobile Health Library™ (MHL) mHealth platform, which is built specifically for the education and support of patients and caregivers. MHL offers many features for creating cost-effective mobile apps for Rx brand adherence and outcomes support.

Topics (partial list):

  • Pharma’s Mobile Risks
  • The Mobile Health Library Platform
  • HIPAA/Privacy Compliant
  • SUBOXONE® Sublingual Film Case Study

Download the full article (PDF file) here: