Article Reprints – Off-label Promotion/Communication
The following Pharma Marketing News reprints and case studies relating to Off-label Promotion/Communication are available.
Reprint List (arranged alphabetically by title)
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- Guidelines for Off-label Communications
Off-label information distribution by pharmaceutical companies to physicians is legal and in common practice, though ‘off-label confusion’ might be the better term. This article reviews several court cases relating to false claims associated with off-label communications and suggests seven steps to safely for marketing a pharmaceutical product for an unapproved indication.
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