Watch: DHC | PMN: Physician Level Data Round Table

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R.J. Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD) and its role in pharma marketing. Topics covered included what drivers are used for PLD, successes and challenges, how it’s used, and where it’s headed. Guests of the panel included experts from GSK, Ispen, BioPharm Communications, and CMI, who all spoke to the importance of incorporating and leveraging PLD inside and outside their organizations.