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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
The Absolute, Relative, and Incremental ROI of DTC e-Marketing
Pharma Guy
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September 1, 2002
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The Absolute, Relative, and Incremental ROI of DTC e-Marketing
Pharma Guy
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September 1, 2002
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Pharma Marketing News Vol. 1, No. 6 (July 2002)
Pharma Guy
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July 1, 2002
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Pharma Marketing News Vol. 1, No. 5 (May 2002)
Pharma Guy
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May 1, 2002
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Pharma Marketing News Vol. 1, No. 4 (April 2002)
Pharma Guy
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April 1, 2002
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Pharmaceutical Compliance with Fair Information Practice Principles
Pharma Guy
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February 1, 2002
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Product Web Sites: Are They Worth It?
Pharma Guy
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February 1, 2002
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A Case for Pharmaceutical Web Site Accreditation
Pharma Guy
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January 1, 2002
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