The following full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention.

I guess pharma companies can place Rx drug ads within these pads as shown in the example above, which shows an ad for “Once-Daily Havitol,” a fake drug.

This is very funny on many levels, but also not funny. Did the external or internal PM360 agency that created the mediscripts ad realize what a Google search on “Havitol” yields? If so, it has quite a sense of humor. Let me explain.

First, I thought “Havitol” was the name of a fake drug that is featured in a spoof pharmaceutical site for the treatment of “Dysphoric Social Attention Consumption Deficit Anxiety Disorder” ( That spoof, however, used the drug name “Havidol” (see screen below).

Both HAVITOL and HAVIDOL sound alike — in fact, they sound like the phrase “have it all,” which works with the spoof’s tag line “When More is Not Enough.”

If you do a Google search on “Havitol,” you also get results for “Havidol.” Interestingly, however, you also find another Rx drug spoof — this time a Youtube video — which actually uses the name Havitol (see video embedded below):

When you play the Havitol video above in Youtube, the next video that comes up is one for Havidol, which you also might enjoy:

Havitol or Havidol, whatever. Maybe mediscripts should use a different fake drug name in future ads — or maybe not. After all, now it’s featured on Pharma Marketing Blog!