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Promotional Spending in 2013 of the Top 20 Big Pharma Spenders

Pharma Guy - May 16, 2014

Takeda – Fire These Guys!

Pharma Guy - March 13, 2007

Doctors (and Patients) were Smarter than Exubera Marketers

Pharma Guy - April 9, 2008

As I Predicted, Drug Samples Under Attack!

Pharma Guy - October 6, 2008

Twitter for Patient Support: Not as It Is, but as It...

Pharma Guy - September 1, 2009

Marketing’s Right Message to Right Person at Right Time Mantra

Pharma Guy - January 6, 2010

Predicting the Future of the Drug Industry

Pharma Guy - January 4, 2012

Pfizer and Janssen Halt Alzheimer Drug Development: Why Not Try Gamification?

Pharma Guy - August 7, 2012

Apres IOM, le Deluge!

Pharma Guy - September 27, 2006

Hire Me to Speak to Your People. Cheap!

Pharma Guy - January 4, 2010

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