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More Free Rx Drug Samples, More Branded Drug Prescriptions. Duh!

Pharma Guy - April 16, 2014

Did Pfizer Run a Chantix “Bookend” Ad During 60 Minutes?

Pharma Guy - January 14, 2008

Make Way for the 150-Second Vytorin TV Ad

Pharma Guy - March 20, 2008

Is Pfizer Arrogant and Superior?

Pharma Guy - December 7, 2006

Are Pharma Sales Reps Service Employees?

Pharma Guy - November 29, 2011

I’m Interviewed About Pharma & Social Media on This Marketplace Show...

Pharma Guy - December 20, 2010

Uncertainties Regarding Reporting Adverse Events Found on Social Media Sites: Survey...

Pharma Guy - September 25, 2009

Full BOEHR(inger) Social Media Reporting of RELY Trial Results

Pharma Guy - August 31, 2009

Infographic: Trends in Pharma Support of CME

Pharma Guy - July 9, 2015

The Boehringer Ingelheim Social Media Team Receives 5th Annual PharmaGuy Social...

Pharma Guy - October 22, 2014

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026