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Pharma Needs to Step Up & Help Develop a Universal Flu...

Pharma Guy - January 29, 2013

Device Marketing is Easy and Other Learnings from the PharmaMed Conference

Pharma Guy - September 17, 2008

My Twitter Audience as of Dec 2015

Pharma Guy - December 17, 2015

Rev Run, Rapper, Minister, Former Kool-Aid Brand Ambassador: Now Diabetes Screening...

Pharma Guy - June 25, 2013

Who Owns Your Social Media?

Pharma Guy - August 28, 2012

Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a...

Pharma Guy - May 14, 2009

Why Pharma Marketers Can’t Be Trusted to Correct 3rd-Party Misinformation About...

Pharma Guy - February 18, 2015

Fish Psyched Out on Drugs!

Pharma Guy - February 14, 2013

DTC Ad Spending Will Decrease 9% in 2008 and 11% in...

Pharma Guy - November 14, 2008

WLF Watches FDA Watching Drug Ads

Pharma Guy - June 28, 2005

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026