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Internet Marketing: Risks Ahead

Pharma Guy - August 11, 2005

Dear GSK: Precedent Should Not Guide Pharma’s New Media Communications Strategy

Pharma Guy - May 30, 2009

AZ: Let’s Put a Positive Spin on this “Cursed” Study

Pharma Guy - February 27, 2009

“Candid Camera” Research Into Physician-Patient Interactions

Pharma Guy - July 14, 2008

Big Pharma Dumb ALECs: J&J, Pfizer, GSK, Bayer, Novartis, Merck, Daiichi...

Pharma Guy - June 14, 2012

Social Media Clinical Research: Transformative or “A Taste of Armageddon”?

Pharma Guy - May 4, 2011

Pharmalot Nevermore

Pharma Guy - January 6, 2009

Exubera TV Ad Lacks Bong, er, I mean Bang!

Pharma Guy - July 20, 2007

Immutable Laws of DTC Domain Naming

Pharma Guy - March 3, 2006

Specialty Brand Sales Excel Today, But What About Tomorrow?

Pharma Guy - August 25, 2017

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026