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Pharmaceutical PR: Fool Me Once, Fool Me Twice

Pharma Guy - January 25, 2005

March for Science, Why I March

Pharma Guy - April 22, 2017

DTC Spending Will Be Decimated in 2009, Experts Say

Pharma Guy - January 16, 2009

Social Media Can’t Fix This Limitation of Disease Awareness Campaigns

Pharma Guy - October 8, 2010

OTC Drugs and Children

Pharma Guy - August 31, 2010

Is Pharma Blocking or Supporting iPad Use by Sales Reps?

Pharma Guy - June 15, 2010

Social Media Intern is Here to Help Pharma Avoid Social Media...

Pharma Guy - March 13, 2010

Google Defends Sidewiki Despite the Fact That It Is Worthless as...

Pharma Guy - March 2, 2010

This Survey May Have Influenced Pfizer’s Decision to Offer Free Drugs...

Pharma Guy - May 15, 2009

Lack Sexual Desire? Try, Try Again!

Pharma Guy - June 27, 2013

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026