The Ethical Considerations of Pharmaceutical Marketing: Balancing the Needs of Patients and Profits
Pharmaceutical marketing is an essential aspect of the healthcare industry, with the main goal of promoting and selling pharmaceutical products to healthcare professionals and patients. However, this process raises several ethical...
Reuters Pharma USA 2023 Recap
Attending the Reuters Pharma Marketing 2023 event on March 28-29 was a fascinating experience as the pharma marketing industry continues to return to in-person events.
The event included a focus on Medical...
Utilizing Patient Engagement Strategies in Pharmaceutical Marketing
The pharmaceutical industry is constantly evolving and adapting to meet the needs of patients and healthcare providers. One aspect of this evolution is the integration of patient engagement strategies into the...
Unleashing the Power of Pharmaceutical Advertising: Navigating the Challenges and Opportunities
Pharmaceutical advertising is a unique and complex area of advertising that presents both challenges and opportunities for brands and marketers. With high stakes and strict regulations, pharmaceutical advertising must balance the...
Understanding Consumer Behaviors in Pharmaceutical Market: Key Insights for Effective Marketing Strategies
The pharmaceutical industry is constantly evolving, with new drugs and treatments being developed, and a growing emphasis on patient-centered care. In order to effectively market these products and reach the target...
The Future of Pharmaceuticals: The Impact of Artificial Intelligence on the Industry
The pharmaceutical industry is undergoing a major transformation, with new technologies and innovative approaches emerging at a rapid pace. One of the most exciting and disruptive of these technologies is artificial...
The Most Promising Uses of Artificial Intelligence (AI) in the Pharmaceutical Industry
The pharmaceutical industry is facing a number of challenges, including an aging population, rising healthcare costs, and a growing need for new and effective treatments for a wide range of diseases....
Healthcare Businesswomen’s Association Appoints Mary Stutts as Chief Executive Officer
Mary Stutts Becomes HBA’s First Woman of Color CEO Â
Incoming HBA CEO Prioritizes Preparing Women for C-Suite and Corporate Board Roles and Advancing Global Health EquityÂ
FAIRFIELD, NJ, 28 March, 2023 –...
What’s WOTY?
WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of 2022 is and my personal experience. Words...
ililli: How Social Audio is Driving HCP Engagement
Talk to me.
Pharma brands that want deep engagements need to look at and listen to social audio.
It’s not surprising. In fact, it’s the most direct route to your goal. You want...
