2022 Predictions From the Front-Lines of Pharma Digital Advertising
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...
The First Prescription Digital Therapeutic for Anxiety & Depression
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about...
HBA’s Woman of the Year (WOTY): Defined
The HBA Woman of the Year is an annual signature event that recognizes a female industry leader who has been a role model for excellence throughout her career within healthcare and...
How to Increase Your Virtual Engagement
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the...
5 Trends That Will Shape Pharma Marketing in 2021
Originally Published by Intouch Group
Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...
Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...
Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...
3 Key Sessions From the 3rd Annual Pharma CX Tech Summit
On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients,...
3 Insights From Re:Imagine Pharma Marketing 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020
Brought to you by Momentum Events
On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...
Perspectives on a Post-pandemic World
An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia.
In response to last week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked...
Everything you need to know right now about Google’s third-party cookies replacement
Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022.
Instead, the company will be using a...
