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Time for Pharma to Revamp Its Physician Marketing Strategy

Pharma Guy - February 11, 2005

Pharma Sales Force Bloat and the Mythical Man-Month

Pharma Guy - February 10, 2005

Pfizer to Slash 30% of its Sales & Marketing Staff

Pharma Guy - February 9, 2005

It’s the land of success!

Pharma Guy - February 2, 2005

Buzz is NOT regulated by FDA

Pharma Guy - January 31, 2005

Can Drug Ads Communicate Risk?

Pharma Guy - January 28, 2005

DTC in 2005: Old Dogs, New Tricks?

Pharma Guy - January 26, 2005

Pharmaceutical PR: Fool Me Once, Fool Me Twice

Pharma Guy - January 25, 2005

Marketing Drugs Like Packaged Goods at the Super Bowl

Pharma Guy - January 24, 2005

Pharma Profits on Slippery Slope?

Pharma Guy - January 21, 2005

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