Banned from CafePharma!
I'm not banned yet, but I soon expect to be banned from CafePharma. At the moment, all my posts have been deleted. Here's the story, which is an object lesson in...
GSK’s Whooping Cough Vaccination Campaign Needlessly Vilifies Grannies!
GSK's Big Bad Cough multimedia campaign focuses on a grandma putting her baby grandchild in range of catching whooping cough from her: "Understand the Danger Your New Grandchild Faces." The print...
How to Increase Your Virtual Engagement
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the...
Another PASI Calculator Mobile Medical App from Janssen: Simple, Sophisticated, But Short of a...
I just downloaded onto my iPad the "Psoriasis Severity Calculator" app, which is a PASI ("Psoriasis Area and Severity Index") calculator for use by physicians developed by Janssen Korea. It's optimized...
Everything you need to know right now about Google’s third-party cookies replacement
Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022.
Instead, the company will be using a...
Viagra in Liquid Form?
Have you heard this one?Pfizer Corp. announced today that Viagra will soon be available in liquid form, and will be marketed by Pepsi Cola as a power beverage suitable...
3 Insights From Re:Imagine Pharma Marketing 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020
Brought to you by Momentum Events
On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...
URL Shorteners: Tech “Glitches”, Censorship, and Loss of Credibility
Now that I regularly use Twitter as part of my business (eg, see "Social Media Enable Your E-Mail Ad Blasts") I depend on URL shorteners to guide my @pharmaguy Twitter followers...
Pfizer’s Erection Hardness Meter
According to Jude Selvaraj, Pfizer's medical adviser in Singapore and Malaysia, "an estimated 20 percent of Asian men suffer from erectile dysfunction," whereas on the viagra.com US Web site, Pfizer claims...
Pharma Digital Investment is Increasing, But Still Only 3-6% of the Total Promotional Spend
Every year I get a call from a market analyst asking me what the trend is for digital marketing spending in the pharmaceutical industry. He wants to know if the profits...
