Novartis Proposes Use of Unique FDA-Approved Short URLs & Hashtags to Overcome Space Limitation...
Novartis submitted 6 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).
Novartis made many interesting proposals on...
Social Media: Opportunity or Nightmare?
There’s nothing like a little FDA letter writing campaign to stir the pot! Yes, I’m talking about the 14 letters FDA sent out on April 2, 2009, informing 14 pharmaceutical companies...
Drug Industry Innovation: GSK’s LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements
The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called "me-too" drugs because of their similarity to existing Rx drugs....
What Pharmaceutical Marketers Can Learn from the Coronavirus Response
Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...
GSK’s Whooping Cough Vaccination Campaign Needlessly Vilifies Grannies!
GSK's Big Bad Cough multimedia campaign focuses on a grandma putting her baby grandchild in range of catching whooping cough from her: "Understand the Danger Your New Grandchild Faces." The print...
Oh Yeah, Baby! Show Me More!… Viagra TV Ads Like This. But Don’t Let...
Wowie zowie! Is that a roll of dimes quarters in my pocket or am I just excited to see this new Viagra DTC TV ad (also see embedded Youtube version at the...
Banned from CafePharma!
I'm not banned yet, but I soon expect to be banned from CafePharma. At the moment, all my posts have been deleted. Here's the story, which is an object lesson in...
The First Ever “Dear Doctor” Letter Regarding a Mobile Medical App Recall
When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of...
How to Increase Your Virtual Engagement
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the...
Viagra in Liquid Form?
Have you heard this one?Pfizer Corp. announced today that Viagra will soon be available in liquid form, and will be marketed by Pepsi Cola as a power beverage suitable...
