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Is This Juvederm XC DTC Print Ad “Fair and Balanced?”

Pharma Guy - March 24, 2010

Economy Down, Insomnia & Depression Up. Result: Fewer Ads Needed to...

Pharma Guy - March 6, 2009

Healthcare Marketers Trend Report 2014: I Give It a “C-Meh!” Rating

Pharma Guy - June 2, 2014

Disease Awareness or “Disease Mongering?”

Pharma Guy - April 20, 2006

Exubera Bong Bombs!

Pharma Guy - October 18, 2007

Life After CNTO411 Blog for Michael Parks: Pitch360

Pharma Guy - January 15, 2009

Pharma Marketing vs. Healthcare Communication

Pharma Guy - January 11, 2010

Imprecise DTC Benefit Messages

Pharma Guy - October 4, 2006

Diabetes Opinion Leaders Paid by Roche to Curate Content on New...

Pharma Guy - March 30, 2012

The Drug Sampling Problem

Pharma Guy - April 19, 2005

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026