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Team Novo Nordisk: Insulin “Doping” Difficult to Prove

Pharma Guy - January 8, 2013

Montel Williams: Zero Tolerance for a Pharma Celebrity Spokesperson Gone Bad

Pharma Guy - December 3, 2007

Chantix: PR First, Launch & Ads to Follow

Pharma Guy - July 5, 2006

Botox Banality Not a Boon for TV Sitcoms

Pharma Guy - April 6, 2007

J&J, You’re No Elvis Presley!

Pharma Guy - March 20, 2007

How Virtually Anyone Can Get an Rx for Amphetamine… Sorry, I...

Pharma Guy - February 5, 2015

An FDA Approved Opioid Delivery System

Pharma Guy - April 9, 2014

Are Patient Stories Becoming Anecdotal “Evidence” in Pharma Marketing Campaigns?

Pharma Guy - September 18, 2014

Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?

Pharma Guy - April 27, 2016

AZPurpleZone: A Nexium Branded YouTube Channel. “Unusual” for Pharma? Yes. “Engaging...

Pharma Guy - July 17, 2013

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

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POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026