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Pharma Marketing: 1967 vs. 2007

Pharma Guy - November 28, 2008

Zyrtec Reminder Print Ad — Is It Legal?

Pharma Guy - April 16, 2008

PR Marketing: Mystery Wrapped in a Riddle

Pharma Guy - June 27, 2006

DTC Laissez-faire: A Bankrupt Policy

Pharma Guy - March 1, 2005

Is This the Fate of Pharma Social Media Pioneers?

Pharma Guy - July 22, 2010

Is Pharma “Gamification” Dead in the Water?

Pharma Guy - October 30, 2013

The Secret Lives of DTC Critters

Pharma Guy - January 15, 2009

A Better Viva Viagra Ad

Pharma Guy - September 10, 2007

One Billion Dollars! O Valeant! Sung to tune of O Canada!

Pharma Guy - August 22, 2015

FDA Says It Will Not Regulate Low-Risk Mobile Health Apps as...

Pharma Guy - January 16, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026