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Page 9
Brand Positioning
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The Congress Effect: How Smart Brands Turn Medical Meetings into Year-Round...
Donna Pacheco
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June 17, 2026
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Beyond the Formulary: The New Pharma Buyer Isn’t the Physician
Donna Pacheco
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May 21, 2026
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The New Competitive Reality: Marketing in a Multi-Front Pharma Battleground
Donna Pacheco
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April 1, 2026
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Turning 2026 Pharma Conferences Into Campaign Fuel: A Smarter Marketing Strategy...
Donna Pacheco
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January 9, 2026
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Prescribed by Code: Pharma Marketing in the Age of Clinical Algorithms
Donna Pacheco
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March 10, 2026
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Marketing Through the Patent Cliff: Lessons from Big Pharma Restructuring
Donna Pacheco
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March 30, 2026
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From Campaigns to Capabilities: Rethinking Pharma Marketing Org Design for 2027
Donna Pacheco
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February 26, 2026
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Recruiting at Scale: AI, Ethics, and the Future of Clinical Trial...
Donna Pacheco
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March 4, 2026
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Why Pharma Campaigns Fail—Even When They’re Fully Compliant
Donna Pacheco
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April 9, 2026
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The Public Health Pivot: How Pharma Brands Are Partnering with Governments...
Donna Pacheco
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March 17, 2026
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