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The First Prescription Digital Therapeutic for Anxiety & Depression
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or...
The Healthy Patient Paradox: How Do You Market a Drug to Someone Who Feels...
Marketing a medicine to someone who is already sick is relatively straightforward. Patients often have symptoms they want to relieve, and healthcare professionals can...
Beyond the Prescription: Pharma’s New Competition Is in the Grocery Aisle
The pharmaceutical industry is entering a new era where success depends on much more than developing effective medicines. As the food-as-medicine movement gains momentum...
The Box Is the Brand: Why Pharma Is Turning Packaging into a Media Channel
For specialty pharmaceuticals, the patient journey doesn't begin at the physician's office. Instead, one of the most influential brand moments happens when the therapy...
The Polypharmacy Problem: Why Your Next Prescription Feels Like One Too Many
Healthcare marketers often build patient journeys as if every new prescription starts with a clean slate. However, that rarely reflects reality. Many patients in...
Marketing the Biomarker Before the Brand: Pharma’s New Growth Strategy
Precision medicine is changing pharmaceutical marketing. Today, many therapies in oncology, immunology, and rare diseases depend on identifying a specific genetic mutation, protein expression,...
When Diseases Move North: The New Geography of Pharma Marketing
As climate change reshapes disease patterns around the world, climate-triggered disease awareness has become an increasingly important focus for pharmaceutical marketers and healthcare organizations....
The GLP-1 Safety Reckoning: Why Overdose Headlines Are Becoming a Marketing Problem
The remarkable rise of GLP-1 therapies has transformed the treatment landscape for obesity and type 2 diabetes. Medications such as Ozempic, Wegovy, Mounjaro, and...
The Personalization Bottleneck: Why AI Is Outpacing Pharma Operations
Artificial intelligence has transformed content creation across industries, and pharmaceutical marketing is no exception. Today, generative AI can produce hundreds of personalized content variations...
The Label Expansion Playbook: How Pharma Gives Established Brands a Second Life
For many pharmaceutical brands, the launch phase gets the most attention. However, some of the greatest commercial opportunities emerge years after approval. Through a...
The Discovery Gap: Why Great Therapies Still Get Lost in the Healthcare Ecosystem
Healthcare innovation has never moved faster. New therapies, precision medicine approaches, and digital health solutions are transforming patient outcomes across nearly every therapeutic category....
