Takeaways From The American Academy of Dermatology’s Annual Conference

The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...

Ep. 20: Cultural Competence For Global Marketing

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation...

The Caregiver Vertical: How Pharma Engages

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million...

[ Save Your Seat ] PMN: Direct to Consumer (DTC) Engagement Summit

REGISTER HERE Join PMN and industry marketing experts on April 28th at 12PM EST, to learn more about how to elevate your patient engagement marketing. Panel discussions include: Effective Use of Data in DTC...

Highlights From Reuter’s Pharma USA 2022 | Philadelphia Convention Center

Reuter's Pharma USA 2022 was truly awesome. It feels great to finally get back “in person” and see people again. There was a strong showing of clients and a full agenda...

PMN HCP Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Novo Nordisk, Eisai, GSK, Otsuka, and more during part 1 of a 2 part series on engagement. This PMN HCP...

Ep. 19: Let’s Talk “TALK and Pharma” – Jennifer Ginest and Charles Benaiah, Founder...

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of...

Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19

New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a...

A Re-cap of The Year Ahead: Insights from Pharma Executives

“Being more focused, more narrow in terms of the meeting objectives, making sure the right people are there, and making sure that you have quick hit type of interventions during the...