Amidst the COVID-19 Pandemic, Medical Device Marketers still face several challenges and are refining their marketing strategies throughout the remainder of the year. With trade shows canceled and face-to-face customer engagement is non-existent, medical device marketers are forced to figure out how to best market themselves in a virtual world while fine-tuning their 2021 budget.

While the vaccine is becoming approved and available, medical device marketers are hopeful to believe that things may go back to normal and have a better idea on how to budget and approach the “new normal”. Our 2nd Re:Imagine Medical Device Marketing event is designed to provide stakeholders insights into some of the most leading marketing trends impacting the industry today and the future (post-COVID-19).


1- Understand how Marketing Automation remains an essential tool during COVID-19

2- Implement digital innovation for enhanced and personalized customer engagement

3- Build a base for digital health technologies and public health opportunities to advance your market strategies

4- Redefine multi-channel strategies in order to provide insight including lifecycle stages, value, and segments for your 2021 budget

5- Adapt and align your go-to marketing models based on evolving HCP buyer preferences