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The AI Tools No One’s Watching: How Shadow Tech Is Creeping into Pharma Marketing

Donna Pacheco - January 16, 2026

A conceptual image showing digital tools

Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma digital marketing team reviewing data analytics on screen.

How to Thrive in Pharma Digital Marketing

A marketing executive reviewing pharma digital marketing performance metrics on a laptop.

Pharma Digital Marketing: Strategies to Boost Engagement and Drive ROI for Pharma Brands

What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data Video

Professionals analyzing a pharma website with UX issues like 404 errors, slow load times, and complex forms on a digital dashboard.

The Hidden UX Failures Sabotaging Pharma’s Best Campaigns

Donna Pacheco - December 19, 2025

Pharma USA 2023 | March 28–29, 2023 (formerly eyeforpharma Philadelphia)

Pharma Guy - October 26, 2022

An Overview of the FDA’s Approval of Alzheimer’s Drug Leqembi

Pharma Guy - March 23, 2023

Pharma research and marketing trends illustrated through data and innovation tools.

Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Editor - November 24, 2024

Healthcare marketer reviewing TAP Native retargeting campaign analytics on a computer screen.

Maximize Your ROI with TAP Native’s Advanced Retargeting Solution

Editor - June 3, 2025

Gender Pay Gap Worsens Within European Life Sciences Industry

HBA - June 17, 2021

Leveraging Mobile Advertising Solutions in Pharma Marketing: Strategies for Reaching Patients...

Editor - October 9, 2024

Pharmaceutical marketers collaborating on a social media campaign plan.

Social Media Marketing Strategies Working in Pharma

Editor - July 2, 2025

Realistic photo illustrating pharmaceutical marketing with medicine bottle

Marketing in Pharma: Strategies that work in 2025

Editor - April 2, 2025

AI Generated Marketing Campaigns: Is Pharma Ready?

Editor - June 19, 2025

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EDITOR PICKS

26th DTC National Conference

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

The Specialty Pharmacy Power Shift: Why Dispensing Networks Are Becoming Marketing...

June 12, 2026

Prescription-to-OTC transition concept showing a prescription medicine evolving into a consumer healthcare product on a pharmacy shelf.

From Prescription to Shelf: How Pharma Brands Survive the OTC Transition