Mixing Branded and Unbranded on One Page—Is it Worth the Risk?
A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a...
Pharma’s Breakthrough with Alzheimer’s Disease and What the Future Looks Like
Pharmaceutical companies have made major strides in developing new treatments for Alzheimer's disease, offering hope for the millions of people affected by this debilitating condition. Alzheimer's is a progressive brain disorder...
Top 3 Things to Know About Preparing Your Pharma Marketing Team for Change in...
Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January...
DarshanTalks: Sales & Marketing Oversight – April 21, 2021
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021.
Darshan Kulkarni...
The First Prescription Digital Therapeutic for Anxiety & Depression
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about...
Top 3 Things to Know About Pharma Social Media Trends in 2022
Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three...
Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19
New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom.
While it was a...
Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s Ahead for 1st...
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what's ahead...
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency.
The...
Key Learnings from DHC’s HCP Communication Innovation
Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what...
