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What is WOTY?

What’s WOTY?

WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of 2022 is and my personal experience. Words...

What to Expect When You’re Expecting Data

Data is everywhere. A few years ago, our meetings were about content and execution. Now, we find ourselves in more and more metric meetings and KPI crash sessions. The flood of...

PMN DTC Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...
Pharma Marketing Podcast

Ep. 21: Pharma & Modular Content: A Deeper Dive

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...
Pharma Marketing Podcast

Ep. 20: Cultural Competence For Global Marketing

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation...

[ Save Your Seat ] PMN: Direct to Consumer (DTC) Engagement Summit

REGISTER HERE Join PMN and industry marketing experts on April 28th at 12PM EST, to learn more about how to elevate your patient engagement marketing. Panel discussions include: Effective Use of Data in DTC...

PMN HCP Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Novo Nordisk, Eisai, GSK, Otsuka, and more during part 1 of a 2 part series on engagement. This PMN HCP...
Pharma Marketing Podcast

Ep. 19: Let’s Talk “TALK and Pharma” – Jennifer Ginest and Charles Benaiah, Founder...

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of...

Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19

New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a...

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