Featured Conference

Integrated Marketing for the Pharmaceutical Industry
February 28 – March 1, 2005 • Philadelphia, PA

Visit the conference website for more information and to register.

Attend this Exclusive Forum for Best Practices, Case Examples and the Latest Information on Integrated Marketing:

  • Build into your planning process effective methods to negotiate and even enhance the budget you need to fund your initiatives
  • Overcome functional silos at the agencies for effective organization and brand/agency alignment
  • Identify key drivers of non-compliance within your marketed portfolio and pipeline
  • Leverage ‘real-timeÂ’ market research to gain greater customer insight to accelerate speed to market for new tactics
  • Understand the 12 most important processes that your data must go through to ensure a logical, functional, accessible and actionable marketing database
  • Segment physician groups according to prescribing behavior and deliver messages that can defend and increase your brandÂ’s share at the individual physician level
  • Avoid the pitfalls of silo marketing by becoming channel neutral to best serve your target audience
  • Learn to integrate “hard” measures like coupons and trial certificate redemptions with market research and survey data to get a more complete view of your results

Choose from Two Pre-Conference Workshops, Monday, February 28, 2005: A. Multicultural Marketing — Adapt Integrated Marketing Programs to Cross-Cultural Campaigns

B. From Concept to Launch: Use New Research Tools and Techniques To Design Breakthrough Integrated Marketing Programs

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

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