Featured Conference

Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry
September 22 – 23, 2005 * Philadelphia, PA

Visit the conference website for more information and to register.

Conference Chairperson:
Michael C. Pucci, Vice President, External Advocacy, GlaxoSmithKline

Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts:

  • Learn key marketplace trends, best practices, potential pitfalls and key challenges in connecting brands to social causes
  • Understand the potential risks associated with cause branding and learn how to avoid them
  • Motivate customers and physicians with a mix of educational information and entertainment oriented content
  • Hear the Plavix case study on how they successfully implemented a disease education campaign and how to apply these learnings to your DTC efforts
  • Analyze the benefits/trade-offs of general awareness versus direct response advertising for disease education campaigns
  • Discover the dos and don’ts when it comes to picking the RIGHT celebrity spokesperson
  • Develop unbranded websites for consumers that provide information that enables consumers to make an accurate diagnosis of their ailment and learn next steps for treatment
  • Identify how video can be harnessed more effectively in building brands, driving customer acquisition, conversion and building on-going relationships with consumers
  • Establish links with professional organizations to enhance communication, support messages and contribute to superior results

Elite Faculty From:

  • Amylin Pharmaceuticals
  • AstraZeneca Pharmaceuticals
  • Avenue a razorfish
  • Blain Pharmaceuticals
  • Bristol Myers Squibb
  • Cone, Inc
  • Dramatic Health, Inc
  • e-Healthcare Solutions, Inc.
  • For Momentum
  • Genentech
  • GlaxoSmithKline
  • HealthMedia, Inc
  • Medsite Inc
  • Novartis Pharmaceutical Corporation
  • Ruder Finn
  • Sanofi-Aventis
  • The Celebrity Source Inc


Kristin Davis, Regulatory Counsel, Division of Drug Marketing, Advertising & Communications, FDA

“Understand the Rules and Regulations Surrounding Disease Awareness Initiatives”

Choose from Two Pre-Conference Workshops – Thursday, September 22, 2005

  • Best Practices in Partnering with Patient Advocacy and Support Groups
  • Improve Patient Compliance and Persistency — From Non-Branded Disease Awareness Initiatives to Patient Support Programs

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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