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The First Prescription Digital Therapeutic for Anxiety & Depression
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or...
The Global Pricing Domino Effect: Could One Market Reshape Your US Launch?
The expansion of MFN drug pricing is changing a basic assumption behind pharmaceutical commercialization: a pricing decision made in one country may no longer...
Off-Label or On-Target? Inside Pharma’s New SIUU Playbook
The FDA SIUU guidance gives pharmaceutical companies a more defined framework for certain firm-initiated scientific communications about unapproved uses. Finalized in January 2025, the...
Your Pharma Website Is Still Tracking Patients. Now What?
Healthcare tracking pixels have become a growing privacy concern for pharmaceutical marketers. Pixels and other tracking tools once treated as routine parts of digital...
Nine Years or Thirteen? The IRA Timeline That’s Changing Pharma Marketing Forever
The Inflation Reduction Act (IRA) has changed more than drug pricing. It is changing the commercial clock for pharmaceutical brands. For small-molecule drugs, Medicare...
Neuroinclusive Patient App UX: Designing for Every Mind
Patient support apps are designed to make healthcare easier. Yet what happens when the app itself becomes another barrier? For people with ADHD, autism,...
AI Voice Localization in Pharma: One KOL, Fifty Languages
A respected key opinion leader delivers a compelling medical presentation in English. Now imagine that same expert appearing to deliver it naturally in Spanish,...
Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance
Pharma and life sciences companies are navigating an increasingly complex challenge: engaging healthcare professionals in ways that deliver genuine educational and clinical...
The VR Booth Is Dead: Spatial Computing for Pharma Marketing
The VR booth was once an easy way to draw a crowd at a medical congress. Put on a headset, enter a virtual environment,...
The Biggest Commercial Bottleneck Happens Before the Test Is Ordered
Pharma marketers often invest heavily in biomarker awareness, genomic testing education, and precision medicine campaigns. Yet one of the biggest barriers may appear before...
Who Controls the Infusion Chair Wins the Market: The New Reality of Specialty Pharma
A prescription is no longer the finish line for an infused specialty therapy. Increasingly, where a patient can receive treatment determines whether therapy starts...
