Informa Connect 2026 Events
Upcoming Informa Connect Events:
Speaker Programs Summit - March 2-4, 2026
Rare Disease Summit - March 17-19, 2026
PAP...
From Recap to Revenue: How to Turn 2026 Pharma Conferences into Campaign Gold
Conferences offer a rare chance for pharma marketers to gather cutting-edge insights from regulatory bodies, AI innovators, and ad-promo leaders. Yet too often, the...
FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do About It.
Digital health technologies are reshaping the future of patient care, but not in isolation. The FDA’s latest pilot programs, like TEMPO, are becoming testbeds...
India, LATAM, and the Quiet Rewiring of Global Pharma Marketing
Across the globe, global pharma marketing operations are being transformed in profound ways. India and Latin America (LATAM) stand...
Stop Hosting Webinars. Start Building HCP Learning Hubs.
Healthcare professionals (HCPs) are no longer satisfied with stand-alone webinars and temporary campaign microsites. As digital behaviors evolve, so do the expectations of HCPs....
Before Anyone Sees Your Ad, an Algorithm Does: Designing for AI-Triaged Media
Before your carefully crafted ad copy reaches a single healthcare provider, patient, or caregiver, it often passes through unseen gatekeepers: algorithms. Today, AI triage...
From Posts to Protocols: The New Rules for Patient Influencer Campaigns
As patient influencers face closer FDA and FTC scrutiny, pharma brands must evolve from one-off sponsored posts to safety-first, protocol-driven partnerships. This article explores...
Building Pharma Campaigns That Earn Trust Not Just Reach
The modern health media landscape overwhelms both patients and healthcare professionals (HCPs) with a steady stream of contradictory information. Even when content is compliant,...
Fair Balance Isn’t Enough: Why Your DTC Ads May Still Trigger FDA Action
In today’s regulatory landscape, simply meeting fair balance requirements doesn’t guarantee your ad will pass muster. As the FDA intensifies scrutiny of direct-to-consumer (DTC)...
The AI Tools No One’s Watching: How Shadow Tech Is Creeping into Pharma Marketing
In an era defined by rapid digital transformation, AI tools in pharma marketing are shifting from innovation to necessity. But not all AI adoption...
